Brandwave

How popular isCredit Karma in search?

In August 2026, there were an estimated 3.4M branded searches for Credit Karma worldwide which held steady over the last 11 months. Credit Karma holds 31.9% estimated Share of Search among credit monitoring brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma31.9%
  2. Experian31.9%
  3. Equifax14.3%
  4. TransUnion11.6%
  5. ClearScore9.5%
  6. Credit Sesame0.71%
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Which credit monitoring brands compete with Credit Karma?

Credit Karma against credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScoreCredit Sesame
Oct 202531.8%31.8%14.2%11.6%9.5%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%11.2%9.3%1%
Jan 202631.8%31.8%14.2%11.6%9.5%1%
Feb 202631.8%31.8%14.2%11.6%9.5%1%
Mar 202635.3%28.9%15.8%10.5%8.6%0.95%
Apr 202631.9%31.9%14.3%11.6%9.5%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%11.6%9.5%0.71%
Sep 2026——————

  1. 1.Credit Karma

    31.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    31.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.6%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.5%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Credit Sesame

    0.71%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Credit Karma and its closest rivals

How has branded search demand for Credit Karma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Credit Karma worldwide held steady at 3.4M.
  • Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit monitoring brands worldwide peaked at 35.3% in March 2026 and was lowest at 30.8% in December 2025.

How did search popularity change for credit monitoring brands worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  3. In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  4. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

Where does Credit Karma compete?

Credit Karma is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands1st of 631.9%Shown above
Credit score services1st of 532.1%Show ranking
Credit repair services1st of 635.2%Show ranking

How is Credit Karma measured?

Brandwave collects information about searches that people make online using Credit Karma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • credit karma

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How the Brand Demand Index is measured

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