Brandwave

Credit repair services:Which are searched most?

Credit Karma and Experian share the highest estimated Share of Search among credit repair services worldwide, at 35.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma35.2%
  2. Experian35.2%
  3. Equifax15.8%
  4. TransUnion12.8%
  5. Credit Sesame0.78%
  6. Lexington Law0.19%

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Share of SearchLeaderboard

Compare the credit repair services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among credit repair services worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionCredit SesameLexington Law
Oct 202535.1%35.1%15.7%12.8%1.2%0.28%
Nov 202538.5%31.5%17.2%11.5%1%0.31%
Dec 202533.9%33.9%18.5%12.4%1.1%0.27%
Jan 202635.1%35.1%15.7%12.8%1.2%0.23%
Feb 202635.1%35.1%15.7%12.8%1.2%0.23%
Mar 202638.5%31.5%17.2%11.5%1%0.26%
Apr 202635.1%35.1%15.7%12.8%0.95%0.23%
May 202636%36%16.1%10.7%0.97%0.24%
Jun 202636%36%16.1%10.7%0.97%0.19%
Jul 202636.1%36.1%16.1%10.8%0.8%0.19%
Aug 202635.2%35.2%15.8%12.8%0.78%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Experian

    35.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Equifax

    15.8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.TransUnion

    12.8%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +2.1 points.

  5. Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among credit repair services worldwide?

Credit Karma and Experian share the highest estimated Share of Search among credit repair services worldwide, at 35.2% in August 2026.

Global credit repair services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Credit Karma35.1% → 35.2%38.5%Mar 202633.9%Dec 20251st
Experian35.1% → 35.2%36.1%Jul 202631.5%Nov 20252nd
Equifax15.7% → 15.8%18.5%Dec 202515.7%Oct 20253rd
TransUnion12.8%12.8%Aug 202610.7%May 20264th
Credit Sesame1.2% → 0.78%1.2%Jan 20260.78%Aug 20265th
Lexington Law0.28% → 0.19%0.31%Nov 20250.19%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit repair services worldwide peaked at 38.5% in March 2026 and was lowest at 33.9% in December 2025.
  • Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit repair services worldwide peaked at 36.1% in July 2026 and was lowest at 31.5% in November 2025.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide peaked at 18.5% in December 2025 and was lowest at 15.7% in October 2025.
  • Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit repair services worldwide peaked at 12.8% in August 2026 and was lowest at 10.7% in May 2026.
  • Across the 11 months ending August 2026, Credit Karma, Experian, Equifax, TransUnion, Credit Sesame and Lexington Law held steady: their estimated Share of Search among credit repair services worldwide each moved less than 0.5 percentage points.

How did search popularity change for credit repair services worldwide in August 2026?

  1. In August 2026, TransUnion gained estimated Share of Search among credit repair services worldwide, from 10.8% to 12.8%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%.

  3. In August 2026, Experian lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%.

  4. Estimated monthly branded searches for Lexington Law worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How the Brand Demand Index is measured

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