Brandwave

How popular isEquifax in search?

In August 2026, there were an estimated 1.5M branded searches for Equifax worldwide which held steady over the last 11 months. Equifax holds 15.8% estimated Share of Search among credit repair services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma35.2%
  2. Experian35.2%
  3. Equifax15.8%
  4. TransUnion12.8%
  5. Credit Sesame0.78%
  6. Lexington Law0.19%
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Which credit repair services compete with Equifax?

Equifax against credit repair services worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionCredit SesameLexington Law
Oct 202535.1%35.1%15.7%12.8%1.2%0.28%
Nov 202538.5%31.5%17.2%11.5%1%0.31%
Dec 202533.9%33.9%18.5%12.4%1.1%0.27%
Jan 202635.1%35.1%15.7%12.8%1.2%0.23%
Feb 202635.1%35.1%15.7%12.8%1.2%0.23%
Mar 202638.5%31.5%17.2%11.5%1%0.26%
Apr 202635.1%35.1%15.7%12.8%0.95%0.23%
May 202636%36%16.1%10.7%0.97%0.24%
Jun 202636%36%16.1%10.7%0.97%0.19%
Jul 202636.1%36.1%16.1%10.8%0.8%0.19%
Aug 202635.2%35.2%15.8%12.8%0.78%0.19%
Sep 2026——————

  1. 1.Credit Karma

    35.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Experian

    35.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Equifax

    15.8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.TransUnion

    12.8%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +2.1 points.

  5. 5.Credit Sesame

    0.78%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lexington Law

    0.19%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Equifax and its closest rivals

How has branded search demand for Equifax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Equifax worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide peaked at 18.5% in December 2025 and was lowest at 15.7% in October 2025.

How did search popularity change for credit repair services worldwide in August 2026?

  1. In August 2026, TransUnion gained estimated Share of Search among credit repair services worldwide, from 10.8% to 12.8%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%.

  3. In August 2026, Experian lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%.

  4. Estimated monthly branded searches for Lexington Law worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

Where does Equifax compete?

Equifax is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands3rd of 614.3%Show ranking
Credit score services3rd of 514.4%Show ranking
Credit repair services3rd of 615.8%Shown above
Credit scoring platforms2nd of 523.5%Show ranking

How is Equifax measured?

Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • equifax

Do you work for Equifax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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