Credit Sesame vs Equifax:Which is searched more?
In August 2026, Equifax had more branded searches than Credit Sesame among credit repair services worldwide. Equifax was estimated to have 1.5M branded searches compared to Credit Sesame’s 74K, and held a 15.8% Share of Search versus Credit Sesame’s 0.78%. These are worldwide searches for English-language branded terms.
Follow Credit Sesame vs Equifax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Credit Sesame or Equifax?
Compare the credit repair services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equifax, Credit Sesame. The figures are in the table below the chart.
View monthly share of search table
| Month | Equifax | Credit Sesame |
|---|---|---|
| Oct 2025 | 15.7% | 1.2% |
| Nov 2025 | 17.2% | 1% |
| Dec 2025 | 18.5% | 1.1% |
| Jan 2026 | 15.7% | 1.2% |
| Feb 2026 | 15.7% | 1.2% |
| Mar 2026 | 17.2% | 1% |
| Apr 2026 | 15.7% | 0.95% |
| May 2026 | 16.1% | 0.97% |
| Jun 2026 | 16.1% | 0.97% |
| Jul 2026 | 16.1% | 0.8% |
| Aug 2026 | 15.8% | 0.78% |
| Sep 2026 | — | — |
How has the Credit Sesame and Equifax comparison changed over the last 12 months?
3 findings
- Equifax was ahead of Credit Sesame in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Credit Sesame’s estimated Share of Search among credit repair services worldwide moved from 1.2% to 0.78%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide moved from 15.7% to 15.8%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for credit repair services worldwide in August 2026?
1 change
Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Credit Sesame’s and Equifax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Credit Sesame
1 branded search term
- credit sesame
Equifax
1 branded search term
- equifax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.