Brandwave

How popular isEquifax in search?

In August 2026, there were an estimated 1.5M branded searches for Equifax worldwide which held steady over the last 11 months. Equifax holds 14.3% estimated Share of Search among credit monitoring brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma31.9%
  2. Experian31.9%
  3. Equifax14.3%
  4. TransUnion11.6%
  5. ClearScore9.5%
  6. Credit Sesame0.71%
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Where does Equifax compete?

Equifax is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands3rd of 614.3%Shown below
Credit score services3rd of 514.4%Show ranking
Credit repair services3rd of 615.8%Show ranking
Credit scoring platforms2nd of 523.5%Show ranking

Which credit monitoring brands compete with Equifax?

Equifax against credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScoreCredit Sesame
Oct 202531.8%31.8%14.2%11.6%9.5%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%11.2%9.3%1%
Jan 202631.8%31.8%14.2%11.6%9.5%1%
Feb 202631.8%31.8%14.2%11.6%9.5%1%
Mar 202635.3%28.9%15.8%10.5%8.6%0.95%
Apr 202631.9%31.9%14.3%11.6%9.5%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%11.6%9.5%0.71%
Sep 2026——————

  1. 1.Credit Karma

    31.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    31.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.6%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.5%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Credit Sesame

    0.71%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Equifax and its closest rivals

How has branded search demand for Equifax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Equifax worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit monitoring brands worldwide peaked at 16.9% in December 2025 and was lowest at 14.2% in October 2025.

How did search popularity change for credit monitoring brands worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  3. In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  4. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How is Equifax measured?

Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • equifax

Do you work for Equifax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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