ClearScore vs Equifax:Which is searched more?
In August 2026, Equifax had more branded searches than ClearScore among credit monitoring brands worldwide. Equifax was estimated to have 1.5M branded searches compared to ClearScore’s 1M, and held a 14.3% Share of Search versus ClearScore’s 9.5%. These are worldwide searches for English-language branded terms.
Follow ClearScore vs Equifax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ClearScore or Equifax?
Compare the credit monitoring brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equifax, ClearScore. The figures are in the table below the chart.
View monthly share of search table
| Month | Equifax | ClearScore |
|---|---|---|
| Oct 2025 | 14.2% | 9.5% |
| Nov 2025 | 15.5% | 10.3% |
| Dec 2025 | 16.9% | 9.3% |
| Jan 2026 | 14.2% | 9.5% |
| Feb 2026 | 14.2% | 9.5% |
| Mar 2026 | 15.8% | 8.6% |
| Apr 2026 | 14.3% | 9.5% |
| May 2026 | 14.6% | 9.7% |
| Jun 2026 | 14.6% | 9.7% |
| Jul 2026 | 14.6% | 9.7% |
| Aug 2026 | 14.3% | 9.5% |
| Sep 2026 | — | — |
How has the ClearScore and Equifax comparison changed over the last 12 months?
3 findings
- Equifax was ahead of ClearScore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClearScore’s estimated Share of Search among credit monitoring brands worldwide held steady at 9.5%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit monitoring brands worldwide moved from 14.2% to 14.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for credit monitoring brands worldwide in August 2026?
1 change
In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ClearScore’s and Equifax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClearScore
1 branded search term
- clearscore
Equifax
1 branded search term
- equifax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.