Brandwave

Credit monitoring brands:Which brands are most popular in search?

Credit Karma and Experian share the highest estimated Share of Search among credit monitoring brands worldwide, at 31.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma31.9%
  2. Experian31.9%
  3. Equifax14.3%
  4. TransUnion11.6%
  5. ClearScore9.5%
  6. Credit Sesame0.71%

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Share of SearchLeaderboard

Compare the credit monitoring brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScoreCredit Sesame
Oct 202531.8%31.8%14.2%11.6%9.5%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%11.2%9.3%1%
Jan 202631.8%31.8%14.2%11.6%9.5%1%
Feb 202631.8%31.8%14.2%11.6%9.5%1%
Mar 202635.3%28.9%15.8%10.5%8.6%0.95%
Apr 202631.9%31.9%14.3%11.6%9.5%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%11.6%9.5%0.71%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Credit Karma

    31.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    31.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.6%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.5%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Credit Sesame

    0.71%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among credit monitoring brands worldwide?

Credit Karma and Experian share the highest estimated Share of Search among credit monitoring brands worldwide, at 31.9% in August 2026.

Global credit monitoring brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Credit Karma31.8% → 31.9%35.3%Mar 202630.8%Dec 20251st
Experian31.8% → 31.9%32.6%Jul 202628.3%Nov 20252nd
Equifax14.2% → 14.3%16.9%Dec 202514.2%Oct 20253rd
TransUnion11.6%11.6%Aug 20269.7%May 20264th
ClearScore9.5%10.3%Nov 20258.6%Mar 20265th
Credit Sesame1% → 0.71%1%Oct 20250.71%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit monitoring brands worldwide peaked at 35.3% in March 2026 and was lowest at 30.8% in December 2025.
  • Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit monitoring brands worldwide peaked at 32.6% in July 2026 and was lowest at 28.3% in November 2025.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit monitoring brands worldwide peaked at 16.9% in December 2025 and was lowest at 14.2% in October 2025.
  • Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit monitoring brands worldwide peaked at 11.6% in August 2026 and was lowest at 9.7% in May 2026.
  • Across the 11 months ending August 2026, ClearScore’s estimated Share of Search among credit monitoring brands worldwide peaked at 10.3% in November 2025 and was lowest at 8.6% in March 2026.
  • Across the 11 months ending August 2026, Credit Karma, Experian, Equifax, TransUnion, ClearScore and Credit Sesame held steady: their estimated Share of Search among credit monitoring brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for credit monitoring brands worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  3. In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  4. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

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