Brandwave

Equifax vs Lexington Law:Which is searched more?

In August 2026, Equifax had more branded searches than Lexington Law among credit repair services worldwide. Equifax was estimated to have 1.5M branded searches compared to Lexington Law’s 18.1K, and held a 15.8% Share of Search versus Lexington Law’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among credit repair services worldwide in August 2026Which is more popular in search, Equifax or Lexington Law?
Equifax15.8%1.5M searches
vs
Lexington Law0.19%18.1K searches
Add a brand to this comparison

Follow Equifax vs Lexington Law and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Equifax or Lexington Law?

Compare the credit repair services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Equifax and Lexington Law among credit repair services worldwide, by month

Share of Search by month for Equifax, Lexington Law. The figures are in the table below the chart.

View monthly share of search table
MonthEquifaxLexington Law
Oct 202515.7%0.28%
Nov 202517.2%0.31%
Dec 202518.5%0.27%
Jan 202615.7%0.23%
Feb 202615.7%0.23%
Mar 202617.2%0.26%
Apr 202615.7%0.23%
May 202616.1%0.24%
Jun 202616.1%0.19%
Jul 202616.1%0.19%
Aug 202615.8%0.19%
Sep 2026——

How has the Equifax and Lexington Law comparison changed over the last 12 months?

  • Equifax was ahead of Lexington Law in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide moved from 15.7% to 15.8%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 11 months ending August 2026, Lexington Law’s estimated Share of Search among credit repair services worldwide moved from 0.28% to 0.19%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for credit repair services worldwide in August 2026?

  1. Estimated monthly branded searches for Lexington Law worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Equifax’s and Lexington Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Equifax

1 branded search term

  • equifax

Lexington Law

1 branded search term

  • lexington law

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free