How popular isCredit Karma in search?
In August 2026, there were an estimated 3.4M branded searches for Credit Karma worldwide which held steady over the last 11 months. Credit Karma holds 32.1% estimated Share of Search among credit score services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Credit Karma32.1%
Experian32.1%Equifax14.4%
TransUnion11.7%
ClearScore9.6%
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Which credit score services compete with Credit Karma?
Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.
View monthly share of search table
| Month | Credit Karma | Experian | Equifax | TransUnion | ClearScore |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Nov 2025 | 34.9% | 28.6% | 15.6% | 10.4% | 10.4% |
| Dec 2025 | 31.1% | 31.1% | 17% | 11.4% | 9.3% |
| Jan 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Feb 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Mar 2026 | 35.6% | 29.2% | 15.9% | 10.6% | 8.7% |
| Apr 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| May 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jun 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jul 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Aug 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 3.4M | 0% | -0.7 points | |
| 2, held 2nd | 32.1% | 3.4M | 0% | -0.7 points | |
| 3, held 3rd | 14.4% | 1.5M | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 11.7% | 1.2M | +22% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.6% | 1M | 0% | -0.2 pointsmoved from 4th to 5th |
32.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Experian32.1%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
14.4%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
11.7%
Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.
9.6%
Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Credit Karma and its closest rivals
Every comparison with Credit Karma
6 comparisons
How has branded search demand for Credit Karma changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Credit Karma worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit score services worldwide peaked at 35.6% in March 2026 and was lowest at 31.1% in December 2025.
How did search popularity change for credit score services worldwide in August 2026?
3 changes
In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%.
In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.
In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.
Where does Credit Karma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Credit monitoring brands | 1st of 6 | 31.9% | Show ranking |
| Credit score services | 1st of 5 | 32.1% | Shown above |
| Credit repair services | 1st of 6 | 35.2% | Show ranking |
How is Credit Karma measured?
Brandwave collects information about searches that people make online using Credit Karma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- credit karma
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