Brandwave

How popular isExperian in search?

In August 2026, there were an estimated 3.4M branded searches for Experian worldwide which held steady over the last 11 months. Experian holds 32.1% estimated Share of Search among credit score services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma32.1%
  2. Experian32.1%
  3. Equifax14.4%
  4. TransUnion11.7%
  5. ClearScore9.6%
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Which credit score services compete with Experian?

Experian against credit score services worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScore
Oct 202532.1%32.1%14.4%11.7%9.6%
Nov 202534.9%28.6%15.6%10.4%10.4%
Dec 202531.1%31.1%17%11.4%9.3%
Jan 202632.1%32.1%14.4%11.7%9.6%
Feb 202632.1%32.1%14.4%11.7%9.6%
Mar 202635.6%29.2%15.9%10.6%8.7%
Apr 202632.1%32.1%14.4%11.7%9.6%
May 202632.8%32.8%14.7%9.8%9.8%
Jun 202632.8%32.8%14.7%9.8%9.8%
Jul 202632.8%32.8%14.7%9.8%9.8%
Aug 202632.1%32.1%14.4%11.7%9.6%
Sep 2026—————

  1. 1.Credit Karma

    32.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    32.1%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.4%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.7%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.6%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Experian and its closest rivals

How has branded search demand for Experian changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Experian worldwide held steady at 3.4M.
  • Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit score services worldwide peaked at 32.8% in May 2026 and was lowest at 28.6% in November 2025.

How did search popularity change for credit score services worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.

  3. In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.

Where does Experian compete?

Experian is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands2nd of 631.9%Show ranking
Credit score services2nd of 532.1%Shown above
Credit repair services2nd of 635.2%Show ranking
Credit scoring platforms1st of 552.5%Show ranking

How is Experian measured?

Brandwave collects information about searches that people make online using Experian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • experian

Do you work for Experian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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