Equifax vs FICO:Which is searched more?
In August 2026, Equifax had more branded searches than FICO among credit scoring platforms worldwide. Equifax was estimated to have 1.5M branded searches compared to FICO’s 301K, and held a 23.5% Share of Search versus FICO’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Equifax or FICO?
Compare the firms that build credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equifax, FICO. The figures are in the table below the chart.
View monthly share of search table
| Month | Equifax | FICO |
|---|---|---|
| Oct 2025 | 23.5% | 4.7% |
| Nov 2025 | 27% | 5.4% |
| Dec 2025 | 27.3% | 4.5% |
| Jan 2026 | 23.7% | 3.9% |
| Feb 2026 | 23.7% | 3.9% |
| Mar 2026 | 27.5% | 3.7% |
| Apr 2026 | 23.5% | 4.7% |
| May 2026 | 24.6% | 4% |
| Jun 2026 | 24.6% | 4% |
| Jul 2026 | 24.8% | 3.3% |
| Aug 2026 | 23.5% | 4.7% |
| Sep 2026 | — | — |
How has the Equifax and FICO comparison changed over the last 12 months?
3 findings
- Equifax was ahead of FICO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide held steady at 23.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide held steady at 4.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for credit scoring platforms worldwide in August 2026?
2 changes
In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.
In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Equifax’s and FICO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.