Brandwave

How popular isFICO in search?

In August 2026, there were an estimated 301K branded searches for FICO worldwide which held steady over the last 11 months. FICO holds 4.7% estimated Share of Search among credit scoring platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Experian52.5%
  2. Equifax23.5%
  3. TransUnion19.1%
  4. FICO4.7%
  5. VantageScore0.1%
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Which credit scoring platforms compete with FICO?

FICO against credit scoring platforms worldwide, by month

Share of Search by month for Experian, Equifax, TransUnion, FICO. The figures are in the table below the chart.

View monthly share of search table
MonthExperianEquifaxTransUnionFICOVantageScore
Oct 202552.5%23.5%19.1%4.7%0.13%
Nov 202549.4%27%18%5.4%0.12%
Dec 202549.9%27.3%18.2%4.5%0.1%
Jan 202653%23.7%19.3%3.9%0.1%
Feb 202653%23.7%19.3%3.9%0.09%
Mar 202650.3%27.5%18.3%3.7%0.18%
Apr 202652.5%23.5%19.1%4.7%0.16%
May 202654.9%24.6%16.4%4%0.13%
Jun 202654.9%24.6%16.4%4%0.11%
Jul 202655.3%24.8%16.5%3.3%0.11%
Aug 202652.5%23.5%19.1%4.7%0.1%
Sep 2026—————

  1. 1.Experian

    52.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Equifax

    23.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.TransUnion

    19.1%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.6 points.

  4. 4.FICO

    4.7%

    Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +1.4 points.

  5. 5.VantageScore

    0.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between FICO and its closest rivals

How has branded search demand for FICO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FICO worldwide held steady at 301K.
  • Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide peaked at 5.4% in November 2025 and was lowest at 3.3% in July 2026.

How did search popularity change for credit scoring platforms worldwide in August 2026?

  1. In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.

  2. In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.

  3. In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%.

  4. In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.

  5. Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How is FICO measured?

Brandwave collects information about searches that people make online using FICO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fico

Do you work for FICO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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