FICO vs TransUnion:Which is more popular by branded search?
In August 2026, TransUnion had more branded searches than FICO among credit scoring platforms worldwide. TransUnion was estimated to have 1.2M branded searches compared to FICO’s 301K, and held a 19.1% Share of Search versus FICO’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FICO or TransUnion?
Compare the firms that build credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TransUnion, FICO. The figures are in the table below the chart.
View monthly share of search table
| Month | Experian | Equifax | TransUnion | FICO | VantageScore |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.5% | 19.1% | 4.7% | 0.13% |
| Nov 2025 | 49.4% | 27% | 18% | 5.4% | 0.12% |
| Dec 2025 | 49.9% | 27.3% | 18.2% | 4.5% | 0.1% |
| Jan 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.1% |
| Feb 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.09% |
| Mar 2026 | 50.3% | 27.5% | 18.3% | 3.7% | 0.18% |
| Apr 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.16% |
| May 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.13% |
| Jun 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.11% |
| Jul 2026 | 55.3% | 24.8% | 16.5% | 3.3% | 0.11% |
| Aug 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the FICO and TransUnion comparison changed over the last 12 months?
3 findings
- TransUnion was ahead of FICO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide held steady at 4.7%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit scoring platforms worldwide held steady at 19.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for credit scoring platforms worldwide in August 2026?
2 changes
In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.
In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.
How each brand is measured
Brandwave collects information about searches that people make online using FICO’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FICO
1 branded search term
- fico
TransUnion
1 branded search term
- transunion
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.