Brandwave

How popular isTransUnion in search?

In August 2026, there were an estimated 1.2M branded searches for TransUnion worldwide which held steady over the last 11 months. TransUnion holds 11.6% estimated Share of Search among credit monitoring brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma31.9%
  2. Experian31.9%
  3. Equifax14.3%
  4. TransUnion11.6%
  5. ClearScore9.5%
  6. Credit Sesame0.71%
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Where does TransUnion compete?

TransUnion is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands4th of 611.6%Shown below
Credit score services4th of 511.7%Show ranking
Credit repair services4th of 612.8%Show ranking
Credit scoring platforms3rd of 519.1%Show ranking

Which credit monitoring brands compete with TransUnion?

TransUnion against credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScoreCredit Sesame
Oct 202531.8%31.8%14.2%11.6%9.5%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%11.2%9.3%1%
Jan 202631.8%31.8%14.2%11.6%9.5%1%
Feb 202631.8%31.8%14.2%11.6%9.5%1%
Mar 202635.3%28.9%15.8%10.5%8.6%0.95%
Apr 202631.9%31.9%14.3%11.6%9.5%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%11.6%9.5%0.71%
Sep 2026——————

  1. 1.Credit Karma

    31.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    31.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.6%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.5%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Credit Sesame

    0.71%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TransUnion and its closest rivals

How has branded search demand for TransUnion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TransUnion worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit monitoring brands worldwide peaked at 11.6% in August 2026 and was lowest at 9.7% in May 2026.

How did search popularity change for credit monitoring brands worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  3. In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  4. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How is TransUnion measured?

Brandwave collects information about searches that people make online using TransUnion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • transunion

Do you work for TransUnion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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