Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 0.07% estimated Share of Search among smartphone brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google92.2%
  2. Apple iPhone5.3%
  3. Xiaomi1.6%
  4. OPPO0.82%
  5. Samsung0.07%
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Where does Samsung compete?

Samsung is ranked in 55 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.07%Shown below
Earbud brands5th of 51.7%Show ranking
Tablet brands5th of 52.1%Show ranking
Smartwatch brands5th of 52.3%Show ranking
Home cinema brands7th of 82.4%Show ranking
Cordless vacuum brands6th of 82.9%Show ranking
Bluetooth headphones brands6th of 73.1%Show ranking
Wireless earbud brands6th of 63.1%Show ranking
Earphones brands5th of 63.5%Show ranking
TV brands7th of 74%Show ranking
Smart scale brands5th of 64.6%Show ranking
Surround sound system brands6th of 74.8%Show ranking
Washing machine brands9th of 125.1%Show ranking
Television brands5th of 55.3%Show ranking
Soundbar brands5th of 55.3%Show ranking
Fridge brands8th of 155.6%Show ranking
Double wall oven brands6th of 86.5%Show ranking
Curved monitor brands5th of 56.6%Show ranking
Home appliance brands7th of 106.6%Show ranking
Computer monitor brands4th of 56.7%Show ranking
Gas cooktop brands5th of 78.1%Show ranking
Sleep tracker brands3rd of 38.4%Show ranking
Counter depth refrigerator brands5th of 69.2%Show ranking
Induction stove brands5th of 59.3%Show ranking
Range hoods4th of 69.4%Show ranking
Slimline dishwasher brands5th of 610.1%Show ranking
Front load washer brands4th of 510.2%Show ranking
Laser printer brands5th of 510.5%Show ranking
Freestanding gas range brands4th of 411.3%Show ranking
Clothes dryer brands4th of 511.5%Show ranking
Portable projector brands3rd of 411.6%Show ranking
Laundry appliance brands5th of 511.8%Show ranking
Refrigerator double door brands5th of 511.8%Show ranking
Induction oven brands4th of 512.8%Show ranking
Microwave brands4th of 512.9%Show ranking
Wireless charger brands3rd of 513%Show ranking
Portable charger brands3rd of 513.3%Show ranking
Clothes steamer brands4th of 513.5%Show ranking
Deep freezer brands4th of 413.7%Show ranking
Microwave oven brands4th of 514%Show ranking
Gas stove brands4th of 414%Show ranking
Dishwasher brands4th of 617%Show ranking
Connected TV advertising platforms2nd of 517.9%Show ranking
Condenser tumble dryer brands3rd of 518.2%Show ranking
Gas dryer brands3rd of 319.1%Show ranking
Short throw projector brands3rd of 321.3%Show ranking
Refrigerator brands3rd of 522.1%Show ranking
Soundbar with subwoofer brands3rd of 325.2%Show ranking
External drive brands2nd of 628.3%Show ranking
Hard drive brands2nd of 528.6%Show ranking
External SSD brands2nd of 529%Show ranking
Induction hob brands2nd of 330.8%Show ranking
Kids tablets1st of 536.4%Show ranking
Memory card brands2nd of 638.6%Show ranking
Flash drive brands2nd of 438.6%Show ranking

Which smartphone brands compete with Samsung?

Samsung against smartphone brands worldwide, by month

Share of Search by month for Google, Apple iPhone, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleApple iPhoneXiaomiOPPOSamsung
Oct 202594.5%2.9%1.7%0.84%0.09%
Nov 202594.5%2.9%1.7%0.84%0.09%
Dec 202594.6%3%1.7%0.7%0.08%
Jan 202694.4%3%1.7%0.86%0.08%
Feb 202694%3.5%1.6%0.82%0.09%
Mar 202694.1%3.5%1.6%0.69%0.08%
Apr 202694.8%2.9%1.3%0.84%0.07%
May 202694.3%3.6%1.4%0.7%0.07%
Jun 202694.1%3.6%1.4%0.87%0.07%
Jul 202694%3.7%1.4%0.88%0.08%
Aug 202694.1%3.6%1.4%0.87%0.09%
Sep 202692.2%5.3%1.6%0.82%0.07%

  1. 1.Google

    92.2%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share -1.8 points.

  2. 2.Apple iPhone

    5.3%

    Held 2nd. 26.4M estimated branded searches, +53.9% vs prior month. Share +1.7 points.

  3. 3.Xiaomi

    1.6%

    Held 3rd. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.2 points.

  4. 4.OPPO

    0.82%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Samsung

    0.07%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smartphone brands worldwide held steady, from 0.09% to 0.07%.

How did search popularity change for smartphone brands worldwide in September 2026?

  1. In September 2026, Apple iPhone gained estimated Share of Search among smartphone brands worldwide, from 3.6% to 5.3%.

  2. In September 2026, Google lost estimated Share of Search among smartphone brands worldwide, from 94.1% to 92.2%.

  3. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Samsung your brand?

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