How popular isSony in search?
In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 28.6% estimated Share of Search among home Theatre brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which home Theatre brands compete with Sony?
Share of Search by month for JBL, Yamaha, Sony, Philips, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Yamaha | Sony | Philips | Samsung | Intex |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 31.6% | 25% | 8% | 3.5% | 0.85% |
| Nov 2025 | 36.4% | 26% | 26.4% | 7.7% | 2.7% | 0.7% |
| Dec 2025 | 37.6% | 25.1% | 26% | 8.1% | 2.4% | 0.68% |
| Jan 2026 | 33.6% | 28.4% | 27.3% | 7.2% | 2.8% | 0.76% |
| Feb 2026 | 28.2% | 33.7% | 26.4% | 7.7% | 3.1% | 0.91% |
| Mar 2026 | 26.8% | 37.5% | 25.2% | 6.7% | 2.8% | 1% |
| Apr 2026 | 35.6% | 29.9% | 24% | 6.5% | 2.6% | 1.5% |
| May 2026 | 33.1% | 30.3% | 24.9% | 6.4% | 2.6% | 2.7% |
| Jun 2026 | 33.5% | 29.7% | 23.9% | 6.3% | 2.6% | 4% |
| Jul 2026 | 32.4% | 28.7% | 26.6% | 7% | 2.6% | 2.6% |
| Aug 2026 | 33% | 27.9% | 27.5% | 7.1% | 2.9% | 1.7% |
| Sep 2026 | 31.5% | 29.5% | 28.6% | 7% | 2.5% | 0.79% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.5% | 4.4M | -9.7% | -1.4 points | |
| 2, held 2nd | 29.5% | 4.1M | 0% | +1.7 points | |
| 3, held 3rd | 28.6% | 4M | -1.7% | +1.1 points | |
| 4, held 4th | 7% | 970K | -7.3% | -0.1 points | |
| 5, held 5th | 2.5% | 352K | -16.6% | -0.3 points | |
| 6, held 6th | 0.79% | 110K | -55.3% | -0.9 points |
1.
JBL31.5%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.
2.
Yamaha29.5%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Sony28.6%
Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +1.1 points.
4.
Philips
7%
Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.1 points.
5.
Samsung2.5%
Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.
6.
Intex0.79%
Held 6th. 110K estimated branded searches, -55.3% vs prior month. Share -0.9 points.
Compare search popularity between Sony and its closest rivals
Every comparison with Sony
47 comparisons
- AirPods vs Sony
- JBL vs Sony
- Sony vs Yamaha
- Nintendo Switch vs Sony
- Sony vs Xbox
- ASUS vs Sony
- GoPro vs Sony
- Insta360 vs Sony
- Smart vs Sony
- Anker vs Sony
- Sigma vs Sony
- Beats vs Sony
- Sony vs TCL
- Fujifilm vs Sony
- Panasonic vs Sony
- Philips vs Sony
- Sonos vs Sony
- Nikon vs Sony
- Active+ vs Sony
- Hisense vs Sony
- Bose vs Sony
- Skullcandy vs Sony
- Sony vs Valve
- Marshall vs Sony
- LG vs Sony
- Jabra vs Sony
- Canon vs Sony
- Samsung vs Sony
- Belkin vs Sony
- Audio-Technica vs Sony
- BenQ vs Sony
- JVC vs Sony
- Beyerdynamic vs Sony
- Intex vs Sony
- Sennheiser vs Sony
- AKG vs Sony
- Sony vs Ultimate Ears
- Denon vs Sony
- Sony vs Tamron
- Optoma vs Sony
- Sony vs Wired
- Mpow vs Sony
- Sony vs Tokina
- BuddyPhones vs Sony
- Focal Car Audio vs Sony
- Budget vs Sony
- Puro Sound vs Sony
How has branded search demand for Sony changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide increased from 25% to 28.6%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide peaked at 28.6% in September 2026 and was lowest at 23.9% in June 2026.
How did search popularity change for home Theatre brands worldwide in September 2026?
5 changes
In September 2026, Yamaha gained estimated Share of Search among home Theatre brands worldwide, from 27.9% to 29.5%.
In September 2026, Sony gained estimated Share of Search among home Theatre brands worldwide, from 27.5% to 28.6%.
In September 2026, JBL lost estimated Share of Search among home Theatre brands worldwide, from 33% to 31.5%.
In September 2026, Intex lost estimated Share of Search among home Theatre brands worldwide, from 1.7% to 0.79%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Where does Sony compete?
How is Sony measured?
Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sony
- sony camera
- sony cyber shot
- sony headphone
Who owns Sony?
Sony is owned by Sony. Brandwave also tracks 
PlayStation and PlayStation VR2, owned by the same company, worldwide.
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Is Sony your brand?
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