Noise cancelling earbud brands:Which are searched most?
In September 2026, Sony was the most searched among noise cancelling earbud brands worldwide, with an estimated 4M branded searches and 75.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the noise cancelling earbud brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Active+, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Active+ | Bose |
|---|---|---|---|
| Oct 2025 | 73.8% | 10.3% | 15.9% |
| Nov 2025 | 73.6% | 8% | 18.4% |
| Dec 2025 | 75% | 8% | 17.1% |
| Jan 2026 | 78.2% | 9% | 12.8% |
| Feb 2026 | 76.6% | 10.7% | 12.6% |
| Mar 2026 | 75% | 12.3% | 12.8% |
| Apr 2026 | 76.3% | 10.5% | 13.3% |
| May 2026 | 73.8% | 12.1% | 14.1% |
| Jun 2026 | 73.6% | 12.3% | 14.1% |
| Jul 2026 | 76.1% | 11% | 12.8% |
| Aug 2026 | 74.6% | 12.5% | 12.9% |
| Sep 2026 | 75.4% | 12.8% | 11.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.4% | 4M | -1.7% | +0.8 points | |
| 2, moved from 3rd to 2nd | 12.8% | 673K | 0% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.8% | 617K | -11.3% | -1.1 pointsmoved from 2nd to 3rd |
1.
Sony75.4%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share +0.8 points.
2.
Active+12.8%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Bose11.8%
Moved from 2nd to 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -1.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among noise cancelling earbud brands worldwide?
3 brands
In September 2026, Sony was the most searched among noise cancelling earbud brands worldwide, with an estimated 4M branded searches and 75.4% estimated Share of Search within this set. Active+ is in 2nd place, 62.6 percentage points behind at 12.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 73.8% → 75.4% | 78.2%Jan 2026 | 73.6%Jun 2026 | 1st |
| Active+ | 10.3% → 12.8% | 12.8%Sep 2026 | 8%Dec 2025 | 3rd → 2nd |
| Bose | 15.9% → 11.8% | 18.4%Nov 2025 | 11.8%Sep 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among noise cancelling earbud brands worldwide increased from 73.8% to 75.4%.
- Across the 12 months ending September 2026, Active+’s estimated Share of Search among noise cancelling earbud brands worldwide increased from 10.3% to 12.8%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among noise cancelling earbud brands worldwide decreased from 15.9% to 11.8%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among noise cancelling earbud brands worldwide peaked at 78.2% in January 2026 and was lowest at 73.6% in June 2026.
- Across the 12 months ending September 2026, Active+’s estimated Share of Search among noise cancelling earbud brands worldwide peaked at 12.8% in September 2026 and was lowest at 8% in December 2025.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among noise cancelling earbud brands worldwide peaked at 18.4% in November 2025 and was lowest at 11.8% in September 2026.
- Across the 12 months ending September 2026, Active+ rose from 3rd to 2nd among noise cancelling earbud brands worldwide.
- Across the 12 months ending September 2026, Bose fell from 2nd to 3rd among noise cancelling earbud brands worldwide.
How did search popularity change for noise cancelling earbud brands worldwide in September 2026?
3 changes
In September 2026, Sony gained estimated Share of Search among noise cancelling earbud brands worldwide, from 74.6% to 75.4%.
In September 2026, Bose lost estimated Share of Search among noise cancelling earbud brands worldwide, from 12.9% to 11.8%.
In September 2026, Active+ rose from 3rd to 2nd among noise cancelling earbud brands worldwide.
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