Brandwave

How popular isSony in search?

In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 75.4% estimated Share of Search among noise cancelling earbud brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony75.4%
  2. Active+12.8%
  3. Bose11.8%
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Which noise cancelling earbud brands compete with Sony?

Sony against noise cancelling earbud brands worldwide, by month

Share of Search by month for Sony, Active+, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthSonyActive+Bose
Oct 202573.8%10.3%15.9%
Nov 202573.6%8%18.4%
Dec 202575%8%17.1%
Jan 202678.2%9%12.8%
Feb 202676.6%10.7%12.6%
Mar 202675%12.3%12.8%
Apr 202676.3%10.5%13.3%
May 202673.8%12.1%14.1%
Jun 202673.6%12.3%14.1%
Jul 202676.1%11%12.8%
Aug 202674.6%12.5%12.9%
Sep 202675.4%12.8%11.8%

  1. 1.Sony

    75.4%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share +0.8 points.

  2. 2.Active+

    12.8%

    Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Bose

    11.8%

    Moved from 2nd to 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -1.1 points.

Compare search popularity between Sony and its closest rivals

Every comparison with Sony

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among noise cancelling earbud brands worldwide increased from 73.8% to 75.4%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among noise cancelling earbud brands worldwide peaked at 78.2% in January 2026 and was lowest at 73.6% in June 2026.

How did search popularity change for noise cancelling earbud brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among noise cancelling earbud brands worldwide, from 74.6% to 75.4%.

  2. In September 2026, Bose lost estimated Share of Search among noise cancelling earbud brands worldwide, from 12.9% to 11.8%.

  3. In September 2026, Active+ rose from 3rd to 2nd among noise cancelling earbud brands worldwide.

Where does Sony compete?

Sony is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands3rd of 914.7%Show ranking
Earbud brands2nd of 519.6%Show ranking
Gaming console brands3rd of 521.8%Show ranking
Home Cinema brands3rd of 826.8%Show ranking
Home Theatre brands3rd of 628.6%Show ranking
Bluetooth Headphones brands2nd of 734.9%Show ranking
Wireless earbud brands2nd of 634.9%Show ranking
Camera brands1st of 735.7%Show ranking
Party speaker brands2nd of 635.9%Show ranking
Wireless Headphones brands2nd of 437.9%Show ranking
Earphones brands2nd of 739.9%Show ranking
Ear Buds brands2nd of 344.3%Show ranking
Wireless Speaker brands2nd of 344.3%Show ranking
TV brands1st of 745.9%Show ranking
Kids headphones2nd of 646%Show ranking
Surround Sound System brands1st of 754%Show ranking
Camera lenses1st of 658.5%Show ranking
Camera lens brands1st of 558.5%Show ranking
Television brands1st of 559.7%Show ranking
Earbud Replacement Tips brands1st of 461.6%Show ranking
Home Theater Projector brands1st of 663.3%Show ranking
Soundbar With Subwoofer brands1st of 473.9%Show ranking
Noise cancelling earbud brands1st of 375.4%Shown above
Telephoto Lens brands1st of 376.9%Show ranking
Wide Angle Lens brands1st of 376.9%Show ranking
Studio headphone brands1st of 687.4%Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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