Brandwave

Amana vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than Amana among fridge Filter brands worldwide. Samsung was estimated to have 352K branded searches compared to Amana’s 90.5K, and held a 9.1% Share of Search versus Amana’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among fridge Filter brands worldwide in September 2026Which is more popular in search, Amana or Samsung?
Amana2.3%90.5K searches
vs
Samsung9.1%352K searches

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Which is more popular in search, Amana or Samsung?

Compare the fridge filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amana and Samsung among fridge Filter brands worldwide, by month

Share of Search by month for Samsung, Amana. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidLGSamsungBoschAmanaFisher & PaykelClearly Filtered
Oct 202532.3%39.3%11.2%9.7%4.4%1.9%0.71%0.35%
Nov 202535%46.4%7%6.7%2.6%1.4%0.52%0.3%
Dec 202526.6%53.2%7.8%7%3%1.6%0.48%0.34%
Jan 202633%39.9%11.5%8.7%3.7%2%0.73%0.43%
Feb 202631.8%37.9%13.4%9.8%3.6%2.4%0.71%0.44%
Mar 202634.8%35%14.2%8.7%3.9%2.1%0.77%0.48%
Apr 202636.9%36.2%10.6%8.7%4.2%2.2%0.67%0.55%
May 202638.6%33.3%11.1%9.1%4.4%2.3%0.7%0.51%
Jun 202640%31.1%11.5%9.4%4.5%2.4%0.72%0.43%
Jul 202634.3%34.5%12.1%10.6%4.7%2.5%0.76%0.45%
Aug 202637.5%30.5%12.8%10.5%5.1%2.3%0.68%0.49%
Sep 202638.9%33%11.1%9.1%4.4%2.3%0.7%0.5%

How has the Amana and Samsung comparison changed over the last 12 months?

  • Samsung was ahead of Amana in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amana’s estimated Share of Search among fridge Filter brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among fridge Filter brands worldwide moved from 9.7% to 9.1%, and its estimated monthly branded searches moved from 452K to 352K.

How did search popularity change for fridge Filter brands worldwide in September 2026?

  1. In September 2026, Samsung lost estimated Share of Search among fridge Filter brands worldwide, from 10.5% to 9.1%.

Other head-to-heads among fridge Filter brands

How each brand is measured

Brandwave collects information about searches that people make online using Amana’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amana

1 branded search term

  • amana

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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