Brandwave

Buds brands:Which are searched most?

In September 2026, Google was the most searched among buds brands worldwide, with an estimated 460M branded searches and 99.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google99.6%
  2. Beats0.33%
  3. Samsung0.08%
  4. Galaxy0.02%

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Share of SearchLeaderboard

Compare the buds brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among buds brands worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleBeatsSamsungGalaxy
Oct 202599.6%0.33%0.1%0.02%
Nov 202599.5%0.4%0.09%0.02%
Dec 202599.5%0.4%0.09%0.02%
Jan 202699.6%0.33%0.09%0.02%
Feb 202699.6%0.32%0.1%0.02%
Mar 202699.6%0.26%0.08%0.02%
Apr 202699.6%0.26%0.08%0.02%
May 202699.6%0.27%0.08%0.02%
Jun 202699.6%0.27%0.08%0.02%
Jul 202699.6%0.28%0.09%0.02%
Aug 202699.6%0.27%0.09%0.02%
Sep 202699.6%0.33%0.08%0.02%

This month’s ranking, September 2026

  1. 1.Google

    99.6%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share 0 points.

  2. 2.Beats

    0.33%

    Held 2nd. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  3. 3.Samsung

    0.08%

    Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share 0 points.

  4. 4.Galaxy

    0.02%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among buds brands worldwide?

In September 2026, Google was the most searched among buds brands worldwide, with an estimated 460M branded searches and 99.6% estimated Share of Search within this set. Beats is in 2nd place, 99.3 percentage points behind at 0.33% Share of Search.

Global buds brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google99.6%99.6%Apr 202699.5%Dec 20251st
Beats0.33%0.4%Dec 20250.26%Mar 20262nd
Samsung0.1% → 0.08%0.1%Oct 20250.08%Sep 20263rd
Galaxy0.02%0.02%Jan 20260.02%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google, Beats, Samsung and Galaxy held steady: their estimated Share of Search among buds brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for buds brands worldwide in September 2026?

  1. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

How the Brand Demand Index is measured

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