How popular isGalaxy in search?
In September 2026, there were an estimated 74K branded searches for Galaxy worldwide which held steady over the last 12 months. Galaxy holds 4.6% estimated Share of Search among hot chocolate brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milo51.2%
Nesquik22.9%
Cadbury18.7%
Galaxy4.6%
Swiss Miss2.1%- Options0.5%
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Which hot chocolate brands compete with Galaxy?
Share of Search by month for Milo, Nesquik, Cadbury, Galaxy, Swiss Miss. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Nesquik | Cadbury | Galaxy | Swiss Miss | Options |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 27.8% | 22.7% | 4.6% | 2.5% | 0.75% |
| Nov 2025 | 30.5% | 16.7% | 45.3% | 4.1% | 2.7% | 0.67% |
| Dec 2025 | 41.6% | 22.7% | 22.7% | 6.8% | 5.6% | 0.61% |
| Jan 2026 | 49.1% | 22% | 18% | 6.6% | 3.6% | 0.72% |
| Feb 2026 | 48.5% | 21.7% | 21.7% | 5.3% | 2.4% | 0.48% |
| Mar 2026 | 46.3% | 20.7% | 25.3% | 5.1% | 2.3% | 0.37% |
| Apr 2026 | 49.2% | 22% | 22% | 4.4% | 2% | 0.32% |
| May 2026 | 43.1% | 35.2% | 15.8% | 3.9% | 1.7% | 0.28% |
| Jun 2026 | 56.2% | 16.9% | 20.7% | 4.2% | 1.9% | 0.25% |
| Jul 2026 | 56.2% | 20.7% | 16.9% | 4.2% | 1.9% | 0.16% |
| Aug 2026 | 51.2% | 18.8% | 23% | 4.6% | 2.1% | 0.28% |
| Sep 2026 | 51.2% | 22.9% | 18.7% | 4.6% | 2.1% | 0.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 823K | -17.7% | 0 points | |
| 2, moved from 3rd to 2nd | 22.9% | 368K | 0% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.7% | 301K | -33.1% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 74K | -18.2% | 0 points | |
| 5, held 5th | 2.1% | 33.1K | -18.3% | 0 points | |
| 6, held 6th | 0.5% | 8.1K | +50% | +0.2 points |
1.
51.2%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share 0 points.
2.
Nesquik22.9%
Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +4.1 points.
3.
Cadbury18.7%
Moved from 2nd to 3rd. 301K estimated branded searches, -33.1% vs prior month. Share -4.3 points.
4.
Galaxy4.6%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.1%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
6.Options
0.5%
Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between Galaxy and its closest rivals
Every comparison with Galaxy
5 comparisons
How has branded search demand for Galaxy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Galaxy worldwide held steady at 74K.
- Across the 12 months ending September 2026, Galaxy’s estimated Share of Search among hot chocolate brands worldwide peaked at 6.8% in December 2025 and was lowest at 3.9% in May 2026.
How did search popularity change for hot chocolate brands worldwide in September 2026?
5 changes
In September 2026, Nesquik overtook Cadbury to rank 2nd among hot chocolate brands worldwide, with 22.9% estimated Share of Search.
In September 2026, Cadbury lost estimated Share of Search among hot chocolate brands worldwide, from 23% to 18.7%.
Estimated monthly branded searches for Milo worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
Estimated monthly branded searches for Options worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Estimated monthly branded searches for Swiss Miss worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How is Galaxy measured?
Brandwave collects information about searches that people make online using Galaxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- galaxy chocolate
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