How popular isBeats in search?
In September 2026, there were an estimated 1.5M branded searches for Beats worldwide which held steady over the last 12 months. Beats holds 5.9% estimated Share of Search among headphone brands worldwide and is ranked 4th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
AirPods59.1%
JBL17.3%
Sony14.2%
Beats5.9%
Skullcandy2.2%
Jabra1.2%Sennheiser0.02%
Bose<0.01%
Marshall<0.01%
Follow Beats and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Beats compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 4th of 9 | 5.9% | Shown below |
| Bluetooth headphones brands | 3rd of 7 | 14.8% | Show ranking |
| Wireless earbud brands | 3rd of 6 | 14.8% | Show ranking |
| Wireless headphones brands | 3rd of 4 | 15.9% | Show ranking |
Which headphone brands compete with Beats?
Share of Search by month for AirPods, JBL, Sony, Beats, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Beats | Skullcandy | Jabra | Sennheiser | Bose | Marshall |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.6% | 11.3% | 5.8% | 2.1% | 1.4% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 62.9% | 17.2% | 11.3% | 5.5% | 2% | 1.1% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 62.1% | 18.1% | 11.4% | 5.4% | 2% | 0.89% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 57.3% | 19.2% | 14.1% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 57.1% | 17.6% | 15% | 6.3% | 2.3% | 1.6% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 59.9% | 16.5% | 13.9% | 5.7% | 2.5% | 1.4% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 53.1% | 23.3% | 14% | 5.9% | 2.2% | 1.5% | 0.02% | <0.01% | <0.01% |
| May 2026 | 54.1% | 21.8% | 14.6% | 6% | 2.2% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 54.6% | 21.9% | 14.2% | 5.8% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 53.3% | 21.4% | 16.2% | 5.7% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 54.4% | 20.9% | 15.8% | 5.3% | 2.4% | 1.2% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 59.1% | 17.3% | 14.2% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 14.9M | +18.3% | +4.7 points | |
| 2, held 2nd | 17.3% | 4.4M | -9.7% | -3.6 points | |
| 3, held 3rd | 14.2% | 3.6M | -1.8% | -1.6 points | |
| 4, held 4th | 5.9% | 1.5M | +23% | +0.7 points | |
| 5, held 5th | 2.2% | 550K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 300K | +4.7% | 0 points | |
| 7, held 7th | 0.02% | 4.1K | 0% | 0 points | |
| 8, held 8th | <0.01% | 1.9K | 0% | 0 points | |
| 9, held 9th | <0.01% | 1.6K | 0% | 0 points |
1.
AirPods59.1%
Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.7 points.
2.
JBL17.3%
Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.6 points.
3.
Sony14.2%
Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.6 points.
4.
Beats5.9%
Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.
2.2%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Jabra1.2%
Held 6th. 300K estimated branded searches, +4.7% vs prior month. Share 0 points.
0.02%
Held 7th. 4.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bose<0.01%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Marshall<0.01%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Beats and its closest rivals
Every comparison with Beats
10 comparisons
How has branded search demand for Beats changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beats worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among headphone brands worldwide peaked at 6.3% in February 2026 and was lowest at 5.3% in August 2026.
How did search popularity change for headphone brands worldwide in September 2026?
6 changes
In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 54.4% to 59.1%.
In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 5.3% to 5.9%.
In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 20.9% to 17.3%.
In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 15.8% to 14.2%.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.
How is Beats measured?
Brandwave collects information about searches that people make online using Beats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beats
Do you work for Beats? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Beats your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.