Brandwave

Usb Stick brands:Which are searched most?

In September 2026, MINI was the most searched among usb Stick brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI57.3%
  2. SanDisk25.8%
  3. Samsung16.5%
  4. Kingston0.38%

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Share of SearchLeaderboard

Compare the USB stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among usb Stick brands worldwide, by month

Share of Search by month for MINI, SanDisk, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthMINISanDiskSamsungKingston
Oct 202559.5%18%22%0.48%
Nov 202557.7%21.3%20.4%0.57%
Dec 202560.8%18.3%19.8%1.1%
Jan 202652.9%29.2%17.2%0.64%
Feb 202656.5%25.5%17.4%0.56%
Mar 202659.3%21.9%18.3%0.48%
Apr 202657.3%25.8%16.5%0.38%
May 202650.8%34.3%14.6%0.34%
Jun 202654.2%29.9%15.6%0.36%
Jul 202653.6%29.5%16.5%0.36%
Aug 202652.5%29%18.1%0.35%
Sep 202657.3%25.8%16.5%0.38%

This month’s ranking, September 2026

  1. 1.MINI

    57.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.SanDisk

    25.8%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.1 points.

  3. 3.Samsung

    16.5%

    Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -1.6 points.

  4. 4.Kingston

    0.38%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among usb Stick brands worldwide?

In September 2026, MINI was the most searched among usb Stick brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set. SanDisk is in 2nd place, 31.5 percentage points behind at 25.8% Share of Search.

Global usb Stick brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MINI59.5% → 57.3%60.8%Dec 202550.8%May 20261st
SanDisk18% → 25.8%34.3%May 202618%Oct 20253rd → 2nd
Samsung22% → 16.5%22%Oct 202514.6%May 20262nd → 3rd
Kingston0.48% → 0.38%1.1%Dec 20250.34%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among usb Stick brands worldwide decreased from 59.5% to 57.3%.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among usb Stick brands worldwide increased from 18% to 25.8%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among usb Stick brands worldwide decreased from 22% to 16.5%.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among usb Stick brands worldwide peaked at 60.8% in December 2025 and was lowest at 50.8% in May 2026.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among usb Stick brands worldwide peaked at 34.3% in May 2026 and was lowest at 18% in October 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among usb Stick brands worldwide peaked at 22% in October 2025 and was lowest at 14.6% in May 2026.
  • Across the 12 months ending September 2026, SanDisk rose from 3rd to 2nd among usb Stick brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among usb Stick brands worldwide.
  • Across the 12 months ending September 2026, Kingston held steady: its estimated Share of Search among usb Stick brands worldwide moved less than 0.5 percentage points.

How did search popularity change for usb Stick brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among usb Stick brands worldwide, from 52.5% to 57.3%.

  2. In September 2026, SanDisk lost estimated Share of Search among usb Stick brands worldwide, from 29% to 25.8%.

  3. In September 2026, Samsung lost estimated Share of Search among usb Stick brands worldwide, from 18.1% to 16.5%.

  4. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

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