Brandwave

How popular isSanDisk in search?

In September 2026, there were an estimated 550K branded searches for SanDisk worldwide which is up 49.5% over the last 12 months. SanDisk holds 44.3% estimated Share of Search among external drive brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk44.3%
  2. Samsung28.3%
  3. Seagate13.3%
  4. Western Digital10.9%
  5. LaCie2.2%
  6. Crucial0.98%
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Where does SanDisk compete?

SanDisk is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands1st of 644.3%Shown below
Hard drive brands1st of 544.8%Show ranking
External SSD brands1st of 545.3%Show ranking
Storage drive and memory card brands1st of 659.8%Show ranking
Memory card brands1st of 660.4%Show ranking
Flash drive brands1st of 460.4%Show ranking

Which external drive brands compete with SanDisk?

SanDisk against external drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, LaCie. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalLaCieCrucial
Oct 202530%36.9%16.4%13.5%2.2%0.99%
Nov 202535.7%34.1%13.1%13.1%2.6%1.4%
Dec 202529.3%31.6%13.1%13.1%2.2%10.7%
Jan 202643.8%25.8%13.1%13.1%2.2%2.2%
Feb 202639.7%27.1%11.9%17.7%2%1.6%
Mar 202637.3%31.2%13.7%13.7%2.7%1.5%
Apr 202643.2%27.6%13%13%2.1%1.2%
May 202652.1%22.3%12.7%10.4%1.7%0.77%
Jun 202647.2%24.7%14.1%11.6%1.6%0.85%
Jul 202647.4%26.5%14.2%9.5%1.6%0.85%
Aug 202645%28.2%13.4%11%1.5%0.81%
Sep 202644.3%28.3%13.3%10.9%2.2%0.98%

  1. 1.SanDisk

    44.3%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  2. 2.Samsung

    28.3%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.1 points.

  3. 3.Seagate

    13.3%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  4. 4.Western Digital

    10.9%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.LaCie

    2.2%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  6. 6.Crucial

    0.98%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between SanDisk and its closest rivals

Every comparison with SanDisk

How has branded search demand for SanDisk changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SanDisk worldwide rose from 368K to 550K.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among external drive brands worldwide increased from 30% to 44.3%.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among external drive brands worldwide peaked at 52.1% in May 2026 and was lowest at 29.3% in December 2025.
  • Across the 12 months ending September 2026, SanDisk rose from 2nd to 1st among external drive brands worldwide.

How did search popularity change for external drive brands worldwide in September 2026?

  1. In September 2026, LaCie gained estimated Share of Search among external drive brands worldwide, from 1.5% to 2.2%.

  2. In September 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 45% to 44.3%.

  3. Samsung’s estimated Share of Search among external drive brands worldwide has gained ground for 3 months in a row, from 24.7% to 28.3% in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is SanDisk measured?

Brandwave collects information about searches that people make online using SanDisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sandisk

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How the Brand Demand Index is measured

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