How popular isSanDisk in search?
In September 2026, there were an estimated 550K branded searches for SanDisk worldwide which is up 49.5% over the last 12 months. SanDisk holds 60.4% estimated Share of Search among flash drive brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flash drive brands compete with SanDisk?
Share of Search by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 44.3% | 54.4% | 1.2% | 0.09% |
| Nov 2025 | 50.4% | 48.2% | 1.4% | 0.11% |
| Dec 2025 | 46.7% | 50.3% | 2.8% | 0.11% |
| Jan 2026 | 62% | 36.5% | 1.4% | 0.08% |
| Feb 2026 | 58.5% | 40.1% | 1.3% | 0.09% |
| Mar 2026 | 53.8% | 45% | 1.2% | 0.09% |
| Apr 2026 | 60.4% | 38.6% | 0.89% | 0.1% |
| May 2026 | 69.5% | 29.7% | 0.68% | 0.07% |
| Jun 2026 | 65.1% | 34% | 0.78% | 0.07% |
| Jul 2026 | 63.6% | 35.6% | 0.77% | 0.07% |
| Aug 2026 | 61% | 38.2% | 0.73% | 0.09% |
| Sep 2026 | 60.4% | 38.6% | 0.89% | 0.11% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 550K | -18.3% | -0.6 points | |
| 2, held 2nd | 38.6% | 352K | -16.6% | +0.4 points | |
| 3, held 3rd | 0.89% | 8.1K | 0% | +0.2 points | |
| 4, held 4th | 0.11% | 1K | 0% | 0 points |
1.
SanDisk
60.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
2.
Samsung38.6%
Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.4 points.
3.
Kingston0.89%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Lexar0.11%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between SanDisk and its closest rivals
How has branded search demand for SanDisk changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SanDisk worldwide rose from 368K to 550K.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide increased from 44.3% to 60.4%.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide peaked at 69.5% in May 2026 and was lowest at 44.3% in October 2025.
- Across the 12 months ending September 2026, SanDisk rose from 2nd to 1st among flash drive brands worldwide.
How did search popularity change for flash drive brands worldwide in September 2026?
4 changes
In September 2026, SanDisk lost estimated Share of Search among flash drive brands worldwide, from 61% to 60.4%.
Samsung’s estimated Share of Search among flash drive brands worldwide has gained ground for 3 months in a row, from 34% to 38.6% in September 2026.
Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.
Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does SanDisk compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| External drive brands | 1st of 6 | 44.3% | Show ranking |
| Hard drive brands | 1st of 5 | 44.8% | Show ranking |
| External SSD brands | 1st of 5 | 45.3% | Show ranking |
| Storage drive and memory card brands | 1st of 6 | 59.8% | Show ranking |
| Memory card brands | 1st of 6 | 60.4% | Show ranking |
| Flash drive brands | 1st of 4 | 60.4% | Shown above |
How is SanDisk measured?
Brandwave collects information about searches that people make online using SanDisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sandisk
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Is SanDisk your brand?
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