Brandwave

Samsung vs Tractive:Which is searched more?

In September 2026, Samsung had more branded searches than Tractive among cat Tracker brands worldwide. Samsung was estimated to have 352K branded searches compared to Tractive’s 172K, and held a 5.7% Share of Search versus Tractive’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among cat Tracker brands worldwide in September 2026Which is more popular in search, Samsung or Tractive?
Samsung5.7%352K searches
vs
Tractive2.8%172K searches

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Which is more popular in search, Samsung or Tractive?

Compare the cat tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Samsung and Tractive among cat Tracker brands worldwide, by month

Share of Search by month for Samsung, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminMINISamsungTractiveTileFi
Oct 202565.3%22%8.1%2.6%1.3%0.64%
Nov 202570.1%18.8%6.6%2.7%1.1%0.66%
Dec 202569.6%19.4%6.3%2.3%1.4%0.83%
Jan 202669.5%19.4%6.3%2.8%1.2%0.74%
Feb 202665.9%22.6%7%2.7%1.1%0.7%
Mar 202669.7%19.6%6.1%2.9%0.97%0.69%
Apr 202669.7%19.6%5.7%3.4%0.97%0.61%
May 202671%19.1%5.5%2.8%0.95%0.64%
Jun 202669.7%19.5%5.6%3.4%0.97%0.8%
Jul 202669.4%19.5%6%3.4%0.97%0.68%
Aug 202673.5%16.8%5.8%2.4%1%0.48%
Sep 202670.2%19.7%5.7%2.8%1.2%0.46%

How has the Samsung and Tractive comparison changed over the last 12 months?

  • Samsung was ahead of Tractive in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among cat Tracker brands worldwide moved from 8.1% to 5.7%, and its estimated monthly branded searches moved from 452K to 352K.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat Tracker brands worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 142K to 172K.

How did search popularity change for cat Tracker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Tractive worldwide rose 21.1% over 12 measured months, from 142K to 172K in September 2026.

  2. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Other head-to-heads among cat Tracker brands

How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

Tractive

3 branded search terms

  • dog tracker tractive
  • tractive
  • tractive dog collar

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.