Brandwave

MINI vs Samsung:Which is searched more?

In September 2026, MINI had more branded searches than Samsung among cat Tracker brands worldwide. MINI was estimated to have 1.2M branded searches compared to Samsung’s 352K, and held a 19.7% Share of Search versus Samsung’s 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among cat Tracker brands worldwide in September 2026Which is more popular in search, MINI or Samsung?
MINI19.7%1.2M searches
vs
Samsung5.7%352K searches

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Which is more popular in search, MINI or Samsung?

Compare the cat tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MINI and Samsung among cat Tracker brands worldwide, by month

Share of Search by month for MINI, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthGarminMINISamsungTractiveTileFi
Oct 202565.3%22%8.1%2.6%1.3%0.64%
Nov 202570.1%18.8%6.6%2.7%1.1%0.66%
Dec 202569.6%19.4%6.3%2.3%1.4%0.83%
Jan 202669.5%19.4%6.3%2.8%1.2%0.74%
Feb 202665.9%22.6%7%2.7%1.1%0.7%
Mar 202669.7%19.6%6.1%2.9%0.97%0.69%
Apr 202669.7%19.6%5.7%3.4%0.97%0.61%
May 202671%19.1%5.5%2.8%0.95%0.64%
Jun 202669.7%19.5%5.6%3.4%0.97%0.8%
Jul 202669.4%19.5%6%3.4%0.97%0.68%
Aug 202673.5%16.8%5.8%2.4%1%0.48%
Sep 202670.2%19.7%5.7%2.8%1.2%0.46%

How has the MINI and Samsung comparison changed over the last 12 months?

  • MINI was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among cat Tracker brands worldwide moved from 22% to 19.7%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among cat Tracker brands worldwide moved from 8.1% to 5.7%, and its estimated monthly branded searches moved from 452K to 352K.

How did search popularity change for cat Tracker brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among cat Tracker brands worldwide, from 16.8% to 19.7%.

  2. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Other head-to-heads among cat Tracker brands

How each brand is measured

Brandwave collects information about searches that people make online using MINI’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MINI

1 branded search term

  • mini

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.