Garmin vs Tractive:Which is searched more?
In September 2026, Garmin had more branded searches than Tractive among cat Tracker brands worldwide. Garmin was estimated to have 4.4M branded searches compared to Tractive’s 172K, and held a 70.2% Share of Search versus Tractive’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Tractive?
Compare the cat tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Tractive. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | MINI | Samsung | Tractive | Tile | Fi |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 22% | 8.1% | 2.6% | 1.3% | 0.64% |
| Nov 2025 | 70.1% | 18.8% | 6.6% | 2.7% | 1.1% | 0.66% |
| Dec 2025 | 69.6% | 19.4% | 6.3% | 2.3% | 1.4% | 0.83% |
| Jan 2026 | 69.5% | 19.4% | 6.3% | 2.8% | 1.2% | 0.74% |
| Feb 2026 | 65.9% | 22.6% | 7% | 2.7% | 1.1% | 0.7% |
| Mar 2026 | 69.7% | 19.6% | 6.1% | 2.9% | 0.97% | 0.69% |
| Apr 2026 | 69.7% | 19.6% | 5.7% | 3.4% | 0.97% | 0.61% |
| May 2026 | 71% | 19.1% | 5.5% | 2.8% | 0.95% | 0.64% |
| Jun 2026 | 69.7% | 19.5% | 5.6% | 3.4% | 0.97% | 0.8% |
| Jul 2026 | 69.4% | 19.5% | 6% | 3.4% | 0.97% | 0.68% |
| Aug 2026 | 73.5% | 16.8% | 5.8% | 2.4% | 1% | 0.48% |
| Sep 2026 | 70.2% | 19.7% | 5.7% | 2.8% | 1.2% | 0.46% |
How has the Garmin and Tractive comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Tractive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among cat Tracker brands worldwide moved from 65.3% to 70.2%, and its estimated monthly branded searches moved from 3.6M to 4.4M.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat Tracker brands worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 142K to 172K.
How did search popularity change for cat Tracker brands worldwide in September 2026?
2 changes
In September 2026, Garmin lost estimated Share of Search among cat Tracker brands worldwide, from 73.5% to 70.2%.
Estimated monthly branded searches for Tractive worldwide rose 21.1% over 12 measured months, from 142K to 172K in September 2026.
Other head-to-heads among cat Tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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