Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 70.2% estimated Share of Search among cat Tracker brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin70.2%
  2. MINI19.7%
  3. Samsung5.7%
  4. Tractive2.8%
  5. Tile1.2%
  6. Fi0.46%
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Which cat Tracker brands compete with Garmin?

Garmin against cat Tracker brands worldwide, by month

Share of Search by month for Garmin, MINI, Samsung, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminMINISamsungTractiveTileFi
Oct 202565.3%22%8.1%2.6%1.3%0.64%
Nov 202570.1%18.8%6.6%2.7%1.1%0.66%
Dec 202569.6%19.4%6.3%2.3%1.4%0.83%
Jan 202669.5%19.4%6.3%2.8%1.2%0.74%
Feb 202665.9%22.6%7%2.7%1.1%0.7%
Mar 202669.7%19.6%6.1%2.9%0.97%0.69%
Apr 202669.7%19.6%5.7%3.4%0.97%0.61%
May 202671%19.1%5.5%2.8%0.95%0.64%
Jun 202669.7%19.5%5.6%3.4%0.97%0.8%
Jul 202669.4%19.5%6%3.4%0.97%0.68%
Aug 202673.5%16.8%5.8%2.4%1%0.48%
Sep 202670.2%19.7%5.7%2.8%1.2%0.46%

  1. 1.Garmin

    70.2%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -3.3 points.

  2. 2.MINI

    19.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Samsung

    5.7%

    Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -0.1 points.

  4. 4.Tractive

    2.8%

    Held 4th. 172K estimated branded searches, -0.92% vs prior month. Share +0.4 points.

  5. 5.Tile

    1.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Fi

    0.46%

    Held 6th. 28.7K estimated branded searches, -18% vs prior month. Share 0 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among cat Tracker brands worldwide increased from 65.3% to 70.2%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among cat Tracker brands worldwide peaked at 73.5% in August 2026 and was lowest at 65.3% in October 2025.

How did search popularity change for cat Tracker brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among cat Tracker brands worldwide, from 16.8% to 19.7%.

  2. In September 2026, Garmin lost estimated Share of Search among cat Tracker brands worldwide, from 73.5% to 70.2%.

  3. Estimated monthly branded searches for Tractive worldwide rose 21.1% over 12 measured months, from 142K to 172K in September 2026.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for Fi worldwide fell 18.6% over 12 measured months, from 35.3K to 28.7K in September 2026.

Where does Garmin compete?

Garmin is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crossfit brands2nd of 86.9%Show ranking
Smartwatch brands2nd of 529.1%Show ranking
Heart Monitor brands2nd of 531.4%Show ranking
Dive Computer brands2nd of 832.8%Show ranking
Chest Strap brands2nd of 434.5%Show ranking
Smart Scale brands1st of 836.1%Show ranking
Geocaching brands2nd of 536.4%Show ranking
Sleep tracking devices1st of 538.8%Show ranking
Step Tracker software1st of 561.3%Show ranking
Fitness watch brands1st of 565.5%Show ranking
Running watches1st of 666.5%Show ranking
Power Meter brands1st of 466.8%Show ranking
Cat Tracker brands1st of 670.2%Shown above
Marine electronics brands1st of 776.2%Show ranking
Dog trainers1st of 680.9%Show ranking
Golf rangefinders1st of 681.9%Show ranking
Shock Collar brands1st of 483%Show ranking
Bark Collar brands1st of 483.1%Show ranking
Bike computers1st of 687.5%Show ranking
Pet GPS tracker brands1st of 489.7%Show ranking
Fish finders1st of 693.1%Show ranking
GPS cycling computer brands1st of 794.3%Show ranking
Gps Collar brands1st of 595%Show ranking
Golf simulators1st of 695.3%Show ranking
Dog GPS tracker brands1st of 595.4%Show ranking
Marine charts1st of 695.8%Show ranking
Golf Range Finder brands1st of 397.3%Show ranking
Dash cam accessories1st of 697.6%Show ranking
Dash cam brands1st of 597.9%Show ranking
Depth Finder brands1st of 398.1%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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