Brandwave

How popular isGarmin in search?

In August 2026, there were an estimated 5.4M branded searches for Garmin worldwide which is up 47.5% over the last 11 months. Garmin holds 46.2% estimated Share of Search among sleep tracking devices worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin46.2%
  2. Oura30.3%
  3. WHOOP19.3%
  4. Eight Sleep2.6%
  5. Withings1.7%
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Which sleep tracking devices compete with Garmin?

Garmin against sleep tracking devices worldwide, by month

Share of Search by month for Garmin, Oura, WHOOP, Eight Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthGarminOuraWHOOPEight SleepWithings
Oct 202540.6%38.5%16.8%2.2%1.9%
Nov 202539.5%43.7%13%1.7%2.1%
Dec 202538.1%45.8%13.1%1.2%1.8%
Jan 202640.9%38.6%17.1%1.3%2.2%
Feb 202641%38.2%17.2%1.3%2.3%
Mar 202643.9%34.2%18.5%1.4%2%
Apr 202644.5%34%18.7%1.1%1.7%
May 202641.3%35.4%20.4%1.5%1.5%
Jun 202637.9%42.9%15.8%1.7%1.7%
Jul 202638.2%38.1%19.6%2.6%1.4%
Aug 202646.2%30.3%19.3%2.6%1.7%
Sep 2026—————

  1. 1.Garmin

    46.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +8 points.

  2. 2.Oura

    30.3%

    Held 2nd. 3.5M estimated branded searches, -19.2% vs prior month. Share -7.9 points.

  3. 3.WHOOP

    19.3%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Eight Sleep

    2.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Withings

    1.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share +0.2 points.

Compare search popularity between Garmin and its closest rivals

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 5.4M.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide increased from 40.6% to 46.2%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide peaked at 46.2% in August 2026 and was lowest at 37.9% in June 2026.

How did search popularity change for sleep tracking devices worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.

  2. In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.

  3. Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.

  4. Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.

  5. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

Where does Garmin compete?

Garmin is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 534.8%Show ranking
Sleep tracking devices1st of 546.2%Shown above
Fitness watch brands1st of 569.5%Show ranking
Running watches1st of 675.1%Show ranking
Dog trainers1st of 681.7%Show ranking
Bike computers1st of 690.9%Show ranking
Golf rangefinders1st of 691.2%Show ranking
Dog GPS tracker brands1st of 596%Show ranking
GPS cycling computer brands1st of 596.2%Show ranking
Marine charts1st of 696.8%Show ranking
Dash cam accessories1st of 698.1%Show ranking
Dash cam brands1st of 598.2%Show ranking
Fish finders1st of 698.5%Show ranking
Marine electronics brands1st of 698.6%Show ranking
Golf simulators1st of 699.2%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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