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Dog trainers:Which are searched most?

In August 2026, Garmin was the most searched among dog trainers worldwide, with an estimated 5.4M branded searches and 81.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin81.6%
  2. SportDOG15.2%
  3. E-Collar Technologies1.2%
  4. PetSafe0.86%
  5. Educator0.75%
  6. Dogtra0.28%

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Share of SearchLeaderboard

Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog trainers worldwide, by month

Share of Search by month for Garmin, SportDOG. The figures are in the table below the chart.

View monthly share of search table
MonthGarminSportDOGE-Collar TechnologiesPetSafeEducatorDogtra
Oct 202579.9%14.8%2.2%1.1%1.6%0.4%
Nov 202583.7%12.3%1.5%0.93%1.1%0.41%
Dec 202583%12.7%1.6%0.99%1.1%0.51%
Jan 202677.2%17.6%1.4%0.9%2.4%0.48%
Feb 202678%18%1.5%0.99%1.1%0.48%
Mar 202683.2%12.9%1.6%1%0.95%0.35%
Apr 202683.4%12.9%1.6%0.86%0.95%0.35%
May 202681.6%14.8%1.5%0.87%0.89%0.33%
Jun 202678.5%17.9%1.5%0.87%0.89%0.32%
Jul 202678.4%18%1.5%0.94%0.89%0.27%
Aug 202681.6%15.2%1.2%0.86%0.75%0.28%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Garmin

    81.6%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +3.2 points.

  2. 2.SportDOG

    15.2%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.E-Collar Technologies

    1.2%

    Held 3rd. 82.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.PetSafe

    0.86%

    Held 4th. 56.7K estimated branded searches, +9% vs prior month. Share -0.1 points.

  5. 5.Educator

    0.75%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Dogtra

    0.28%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog trainers worldwide?

In August 2026, Garmin was the most searched among dog trainers worldwide, with an estimated 5.4M branded searches and 81.6% estimated Share of Search within this set. SportDOG is in 2nd place, 66.4 percentage points behind at 15.2% Share of Search.

Global dog trainers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin79.9% → 81.6%83.7%Nov 202577.2%Jan 20261st
SportDOG14.8% → 15.2%18%Jul 202612.3%Nov 20252nd
E-Collar Technologies2.2% → 1.2%2.2%Oct 20251.2%Aug 20263rd
PetSafe1.1% → 0.86%1.1%Oct 20250.86%Apr 20265th → 4th
Educator1.6% → 0.75%2.4%Jan 20260.75%Aug 20264th → 5th
Dogtra0.4% → 0.28%0.51%Dec 20250.27%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog trainers worldwide increased from 79.9% to 81.6%.
  • Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide decreased from 2.2% to 1.2%.
  • Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide decreased from 1.6% to 0.75%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog trainers worldwide peaked at 83.7% in November 2025 and was lowest at 77.2% in January 2026.
  • Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide peaked at 18% in July 2026 and was lowest at 12.3% in November 2025.
  • Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide peaked at 2.4% in January 2026 and was lowest at 0.75% in August 2026.
  • Across the 11 months ending August 2026, PetSafe rose from 5th to 4th among dog trainers worldwide.
  • Across the 11 months ending August 2026, Educator fell from 4th to 5th among dog trainers worldwide.
  • Across the 11 months ending August 2026, SportDOG and Dogtra held steady: their estimated Share of Search among dog trainers worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog trainers worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among dog trainers worldwide, from 78.4% to 81.6%.

  2. In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.

  3. Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.

  4. Estimated monthly branded searches for Educator worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  5. Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 100K to 82.1K in August 2026.

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