PetSafe vs SportDOG:Which is more popular by branded search?
In August 2026, SportDOG had more branded searches than PetSafe among dog trainers worldwide. SportDOG was estimated to have 1M branded searches compared to PetSafe’s 56.7K, and held a 15.2% Share of Search versus PetSafe’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PetSafe or SportDOG?
Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SportDOG, PetSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | SportDOG | E-Collar Technologies | PetSafe | Educator | Dogtra |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 14.8% | 2% | 1.1% | 1.6% | 0.4% |
| Nov 2025 | 83.8% | 12.4% | 1.4% | 0.93% | 1.1% | 0.41% |
| Dec 2025 | 83.2% | 12.8% | 1.4% | 0.99% | 1.1% | 0.51% |
| Jan 2026 | 77.3% | 17.6% | 1.3% | 0.9% | 2.4% | 0.48% |
| Feb 2026 | 78.1% | 18% | 1.3% | 0.99% | 1.1% | 0.49% |
| Mar 2026 | 83.3% | 12.9% | 1.4% | 1% | 0.95% | 0.35% |
| Apr 2026 | 83.5% | 12.9% | 1.4% | 0.86% | 0.95% | 0.35% |
| May 2026 | 81.8% | 14.8% | 1.3% | 0.87% | 0.89% | 0.33% |
| Jun 2026 | 78.7% | 17.9% | 1.3% | 0.87% | 0.89% | 0.32% |
| Jul 2026 | 78.5% | 18% | 1.3% | 0.94% | 0.89% | 0.27% |
| Aug 2026 | 81.7% | 15.2% | 1.1% | 0.86% | 0.75% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the PetSafe and SportDOG comparison changed over the last 12 months?
3 findings
- SportDOG was ahead of PetSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PetSafe’s estimated Share of Search among dog trainers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 50.8K to 56.7K.
- Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide moved from 14.8% to 15.2%, and its estimated monthly branded searches moved from 673K to 1M.
How did search popularity change for dog trainers worldwide in August 2026?
2 changes
In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.
Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PetSafe’s and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.