Brandwave

How popular isSportDOG in search?

In August 2026, there were an estimated 1M branded searches for SportDOG worldwide which is up 48.6% over the last 11 months. SportDOG holds 15.2% estimated Share of Search among dog trainers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin81.7%
  2. SportDOG15.2%
  3. E-Collar Technologies1.1%
  4. PetSafe0.86%
  5. Educator0.75%
  6. Dogtra0.28%
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Which dog trainers compete with SportDOG?

SportDOG against dog trainers worldwide, by month

Share of Search by month for Garmin, SportDOG. The figures are in the table below the chart.

View monthly share of search table
MonthGarminSportDOGE-Collar TechnologiesPetSafeEducatorDogtra
Oct 202580%14.8%2%1.1%1.6%0.4%
Nov 202583.8%12.4%1.4%0.93%1.1%0.41%
Dec 202583.2%12.8%1.4%0.99%1.1%0.51%
Jan 202677.3%17.6%1.3%0.9%2.4%0.48%
Feb 202678.1%18%1.3%0.99%1.1%0.49%
Mar 202683.3%12.9%1.4%1%0.95%0.35%
Apr 202683.5%12.9%1.4%0.86%0.95%0.35%
May 202681.8%14.8%1.3%0.87%0.89%0.33%
Jun 202678.7%17.9%1.3%0.87%0.89%0.32%
Jul 202678.5%18%1.3%0.94%0.89%0.27%
Aug 202681.7%15.2%1.1%0.86%0.75%0.28%
Sep 2026——————

  1. 1.Garmin

    81.7%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +3.2 points.

  2. 2.SportDOG

    15.2%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.E-Collar Technologies

    1.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.PetSafe

    0.86%

    Held 4th. 56.7K estimated branded searches, +9% vs prior month. Share -0.1 points.

  5. 5.Educator

    0.75%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Dogtra

    0.28%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between SportDOG and its closest rivals

How has branded search demand for SportDOG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SportDOG worldwide rose from 673K to 1M.
  • Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide peaked at 18% in July 2026 and was lowest at 12.4% in November 2025.

How did search popularity change for dog trainers worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among dog trainers worldwide, from 78.5% to 81.7%.

  2. In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.

  3. Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.

  4. Estimated monthly branded searches for Educator worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  5. Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is SportDOG measured?

Brandwave collects information about searches that people make online using SportDOG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sportdog

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How the Brand Demand Index is measured

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