DogRook vs SportDOG:Which is more popular?
In September 2026, SportDOG had more branded searches than DogRook among bark collar brands worldwide. SportDOG had about 823,000 branded searches, while DogRook had 390. SportDOG made up 98% of all bark collar brand searches we track, and DogRook accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about bark collar brands, DogRook and SportDOG each appeared in three of the five answers. DogRook and SportDOG were each mentioned first in two of the four answers that named either.
Who do people search for more?
SportDOG, about 2110 searches for every 1 for DogRook
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bark collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DogRook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SportDOG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DogRook and SportDOG were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bark collar brands
5 answers
Asked ChatGPT
“Which bark collar brand should I buy?”
Asked ChatGPT
“What are the best bark collar brands?”
Asked ChatGPT
“What's the best bark collar brand for excess barking control?”
Searched Google, AI Overview
“dog bark collar”
Searched Google, AI Overview
“anti bark collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DogRook or SportDOG more popular in search?
This chart shows how often people search Google for DogRook and SportDOG by name. Each line represents a brand's share of searches for all four bark collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SportDOG, DogRook. The figures are in the table below the chart.
View monthly share of searches table
| Month | SportDOG | Dogtra | PetSafe | DogRook |
|---|---|---|---|---|
| Oct 2025 | 96.9% | 2.6% | 0.42% | 0.06% |
| Nov 2025 | 96.4% | 3.2% | 0.34% | 0.06% |
| Dec 2025 | 95.7% | 3.9% | 0.41% | 0.06% |
| Jan 2026 | 97% | 2.6% | 0.35% | 0.05% |
| Feb 2026 | 96.8% | 2.6% | 0.52% | 0.04% |
| Mar 2026 | 96.8% | 2.6% | 0.52% | 0.06% |
| Apr 2026 | 97% | 2.6% | 0.35% | 0.06% |
| May 2026 | 97.5% | 2.1% | 0.34% | 0.05% |
| Jun 2026 | 98% | 1.8% | 0.24% | 0.04% |
| Jul 2026 | 98.3% | 1.5% | 0.19% | 0.04% |
| Aug 2026 | 98% | 1.8% | 0.19% | 0.05% |
| Sep 2026 | 98% | 1.8% | 0.23% | 0.05% |
How has the DogRook and SportDOG comparison changed over the last 12 months?
3 findings
- SportDOG was ahead of DogRook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DogRook’s share of searches among bark collar brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, SportDOG’s share of searches among bark collar brands worldwide moved from 96.9% to 98%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for bark collar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DogRook’s and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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