Brandwave

How popular isSportDOG in search?

In September 2026, there were an estimated 823K branded searches for SportDOG worldwide which is up 22.3% over the last 12 months. SportDOG holds 98% estimated Share of Search among bark collar brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SportDOG98%
  2. Dogtra1.8%
  3. PetSafe0.23%
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Which bark collar brands compete with SportDOG?

SportDOG against bark collar brands worldwide, by month

Share of Search by month for SportDOG. The figures are in the table below the chart.

View monthly share of search table
MonthSportDOGDogtraPetSafe
Oct 202597%2.6%0.42%
Nov 202596.5%3.2%0.34%
Dec 202595.7%3.9%0.41%
Jan 202697%2.6%0.35%
Feb 202696.9%2.6%0.52%
Mar 202696.9%2.6%0.52%
Apr 202697%2.6%0.35%
May 202697.5%2.1%0.34%
Jun 202698%1.8%0.24%
Jul 202698.4%1.5%0.19%
Aug 202698%1.8%0.19%
Sep 202698%1.8%0.23%

  1. 1.SportDOG

    98%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share 0 points.

  2. 2.Dogtra

    1.8%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.PetSafe

    0.23%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SportDOG and its closest rivals

Every comparison with SportDOG

How has branded search demand for SportDOG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SportDOG worldwide rose from 673K to 823K.
  • Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among bark collar brands worldwide increased from 97% to 98%.
  • Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among bark collar brands worldwide peaked at 98.4% in July 2026 and was lowest at 95.7% in December 2025.

How did search popularity change for bark collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  2. Estimated monthly branded searches for PetSafe worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does SportDOG compete?

SportDOG is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog trainers1st of 583.9%Show ranking
Shock collar brands1st of 397.7%Show ranking
Bark collar brands1st of 398%Shown above

How is SportDOG measured?

Brandwave collects information about searches that people make online using SportDOG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sportdog

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How the Brand Demand Index is measured

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