E-Collar Technologies vs SportDOG:Which is searched more?
In August 2026, SportDOG had more branded searches than E-Collar Technologies among dog trainers worldwide. SportDOG was estimated to have 1M branded searches compared to E-Collar Technologies’ 82.1K, and held a 15.2% Share of Search versus E-Collar Technologies’ 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, E-Collar Technologies or SportDOG?
Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SportDOG, E-Collar Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | SportDOG | E-Collar Technologies |
|---|---|---|
| Oct 2025 | 14.8% | 2.2% |
| Nov 2025 | 12.3% | 1.5% |
| Dec 2025 | 12.7% | 1.6% |
| Jan 2026 | 17.6% | 1.4% |
| Feb 2026 | 18% | 1.5% |
| Mar 2026 | 12.9% | 1.6% |
| Apr 2026 | 12.9% | 1.6% |
| May 2026 | 14.8% | 1.5% |
| Jun 2026 | 17.9% | 1.5% |
| Jul 2026 | 18% | 1.5% |
| Aug 2026 | 15.2% | 1.2% |
| Sep 2026 | — | — |
How has the E-Collar Technologies and SportDOG comparison changed over the last 12 months?
3 findings
- SportDOG was ahead of E-Collar Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 100K to 82.1K.
- Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide moved from 14.8% to 15.2%, and its estimated monthly branded searches moved from 673K to 1M.
How did search popularity change for dog trainers worldwide in August 2026?
2 changes
In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.
Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 100K to 82.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using E-Collar Technologies’ and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
E-Collar Technologies
2 branded search terms
- e collar
- e collar technologies
SportDOG
1 branded search term
- sportdog
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.