How popular isPetSafe in search?
In August 2026, there were an estimated 56.7K branded searches for PetSafe worldwide which is up 11.6% over the last 11 months. PetSafe holds 0.86% estimated Share of Search among dog trainers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Garmin81.7%- SportDOG15.2%
- E-Collar Technologies1.1%
PetSafe0.86%- Educator0.75%
- Dogtra0.28%
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Which dog trainers compete with PetSafe?
Share of Search by month for Garmin, SportDOG, PetSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | SportDOG | E-Collar Technologies | PetSafe | Educator | Dogtra |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 14.8% | 2% | 1.1% | 1.6% | 0.4% |
| Nov 2025 | 83.8% | 12.4% | 1.4% | 0.93% | 1.1% | 0.41% |
| Dec 2025 | 83.2% | 12.8% | 1.4% | 0.99% | 1.1% | 0.51% |
| Jan 2026 | 77.3% | 17.6% | 1.3% | 0.9% | 2.4% | 0.48% |
| Feb 2026 | 78.1% | 18% | 1.3% | 0.99% | 1.1% | 0.49% |
| Mar 2026 | 83.3% | 12.9% | 1.4% | 1% | 0.95% | 0.35% |
| Apr 2026 | 83.5% | 12.9% | 1.4% | 0.86% | 0.95% | 0.35% |
| May 2026 | 81.8% | 14.8% | 1.3% | 0.87% | 0.89% | 0.33% |
| Jun 2026 | 78.7% | 17.9% | 1.3% | 0.87% | 0.89% | 0.32% |
| Jul 2026 | 78.5% | 18% | 1.3% | 0.94% | 0.89% | 0.27% |
| Aug 2026 | 81.7% | 15.2% | 1.1% | 0.86% | 0.75% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.7% | 5.4M | +23.2% | +3.2 points | |
| 2, held 2nd | 15.2% | 1M | 0% | -2.8 points | |
| 3, held 3rd | 1.1% | 74K | 0% | -0.2 points | |
| 4, held 4th | 0.86% | 56.7K | +9% | -0.1 points | |
| 5, held 5th | 0.75% | 49.5K | 0% | -0.1 points | |
| 6, held 6th | 0.28% | 18.1K | +22.3% | 0 points |
1.
Garmin81.7%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +3.2 points.
2.SportDOG
15.2%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.8 points.
1.1%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
PetSafe0.86%
Held 4th. 56.7K estimated branded searches, +9% vs prior month. Share -0.1 points.
5.Educator
0.75%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Dogtra
0.28%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between PetSafe and its closest rivals
How has branded search demand for PetSafe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PetSafe worldwide rose from 50.8K to 56.7K.
- Across the 11 months ending August 2026, PetSafe rose from 5th to 4th among dog trainers worldwide.
How did search popularity change for dog trainers worldwide in August 2026?
5 changes
In August 2026, Garmin gained estimated Share of Search among dog trainers worldwide, from 78.5% to 81.7%.
In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.
Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.
Estimated monthly branded searches for Educator worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does PetSafe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog trainers | 4th of 6 | 0.86% | Shown above |
| Smart pet feeder brands | 2nd of 5 | 25.7% | Show ranking |
| Cat fountains | 2nd of 6 | 28.4% | Show ranking |
How is PetSafe measured?
Brandwave collects information about searches that people make online using PetSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- automatic feeder petsafe
- pet safe
- petsafe
- petsafe cat feeder
- petsafe com
- petsafe dog feeder
- petsafe healthy pet simply feed
- petsafe pet feeder
- petsafe smart feed
- petsafe smartfeed
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Is PetSafe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.