Brandwave

Joyride Harness vs PetSafe:Which is more popular?

In September 2026, PetSafe had more branded searches than Joyride Harness among dog harnesses worldwide. PetSafe had about 19,700 branded searches, while Joyride Harness had 2,900. PetSafe made up 8.9% of all dog harness searches we track, and Joyride Harness accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about dog harnesses, PetSafe appeared in four of the five answers and Joyride Harness in none.

Among dog harnesses worldwide in September 2026

Who do people search for more?

PetSafe, about 7 searches for every 1 for Joyride Harness

PetSafe 19.7K searchesJoyride Harness 2.9K searches

Who does AI mention more?

PetSafe, mentioned in 4 of 5 answers, Joyride Harness in 0

PetSafe in 4 of 5Joyride Harness in 0 of 5

Who does AI recommend more?

PetSafe, the only one of the two named

PetSafe first in 4Joyride Harness never named

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Top dog harnesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PetSafe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Joyride Harness did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. 2 Hounds Design2nd
  3. Ruffwear3rd
  4. Kurgo4th
  5. Halti–
  6. Julius-K9–
  7. KONG–
  8. Puppia–
  9. Rabbitgoo–
  10. Joyride Harness–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2 Hounds Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PetSafe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puppia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rabbitgoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joyride Harness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dog harnesses

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Joyride Harness or PetSafe more popular in search?

This chart shows how often people search Google for Joyride Harness and PetSafe by name. Each line represents a brand's share of searches for all 11 dog harnesses we track, month by month, from English-language searches worldwide.

Joyride Harness and PetSafe among dog harnesses worldwide, by month

Share of searches by month for PetSafe, Joyride Harness. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

How has the Joyride Harness and PetSafe comparison changed over the last 12 months?

3 findings
  • PetSafe was ahead of Joyride Harness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Joyride Harness’ share of searches among dog harnesses worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, PetSafe’s share of searches among dog harnesses worldwide held steady at 8.9%, and its estimated monthly branded searches held steady at 19.7K.

How did search popularity change for dog harnesses worldwide in September 2026?

1 change
  1. In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Joyride Harness’ and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joyride Harness

1 branded search term

  • joyride harness

PetSafe

2 branded search terms

  • easy walk harness
  • petsafe easy walk

How the Brand Demand Index is measured

Other head-to-heads among dog harnesses

Creator with pink hair and a pink jacket

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