DogRook vs PetSafe:Which is more popular?
In September 2026, PetSafe had more branded searches than DogRook among bark collar brands worldwide. PetSafe had about 1,900 branded searches, while DogRook had 390. PetSafe made up 0.23% of all bark collar brand searches we track, and DogRook accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about bark collar brands, PetSafe appeared in all five answers and DogRook in three. PetSafe was mentioned before DogRook in every answer.
Who do people search for more?
PetSafe, about 5 searches for every 1 for DogRook
Who does AI mention more?
PetSafe, mentioned in every answer we collected
Who does AI recommend more?
PetSafe, named ahead of DogRook in every answer
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Top bark collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PetSafe appeared in all five answers. DogRook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PetSafe was listed before DogRook in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bark collar brands
5 answers
Asked ChatGPT
“Which bark collar brand should I buy?”
Asked ChatGPT
“What are the best bark collar brands?”
Asked ChatGPT
“What's the best bark collar brand for excess barking control?”
Searched Google, AI Overview
“dog bark collar”
Searched Google, AI Overview
“anti bark collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DogRook or PetSafe more popular in search?
This chart shows how often people search Google for DogRook and PetSafe by name. Each line represents a brand's share of searches for all four bark collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PetSafe, DogRook. The figures are in the table below the chart.
View monthly share of searches table
| Month | SportDOG | Dogtra | PetSafe | DogRook |
|---|---|---|---|---|
| Oct 2025 | 96.9% | 2.6% | 0.42% | 0.06% |
| Nov 2025 | 96.4% | 3.2% | 0.34% | 0.06% |
| Dec 2025 | 95.7% | 3.9% | 0.41% | 0.06% |
| Jan 2026 | 97% | 2.6% | 0.35% | 0.05% |
| Feb 2026 | 96.8% | 2.6% | 0.52% | 0.04% |
| Mar 2026 | 96.8% | 2.6% | 0.52% | 0.06% |
| Apr 2026 | 97% | 2.6% | 0.35% | 0.06% |
| May 2026 | 97.5% | 2.1% | 0.34% | 0.05% |
| Jun 2026 | 98% | 1.8% | 0.24% | 0.04% |
| Jul 2026 | 98.3% | 1.5% | 0.19% | 0.04% |
| Aug 2026 | 98% | 1.8% | 0.19% | 0.05% |
| Sep 2026 | 98% | 1.8% | 0.23% | 0.05% |
How has the DogRook and PetSafe comparison changed over the last 12 months?
3 findings
- PetSafe was ahead of DogRook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DogRook’s share of searches among bark collar brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, PetSafe’s share of searches among bark collar brands worldwide moved from 0.42% to 0.23%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for bark collar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for PetSafe worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DogRook’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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