Brandwave

How popular isPetSafe in search?

In September 2026, there were an estimated 53.2K branded searches for PetSafe worldwide which held steady over the last 12 months. PetSafe holds 0.23% estimated Share of Search among bark collar brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SportDOG98%
  2. Dogtra1.8%
  3. PetSafe0.23%
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Which bark collar brands compete with PetSafe?

PetSafe against bark collar brands worldwide, by month

Share of Search by month for SportDOG, PetSafe. The figures are in the table below the chart.

View monthly share of search table
MonthSportDOGDogtraPetSafe
Oct 202597%2.6%0.42%
Nov 202596.5%3.2%0.34%
Dec 202595.7%3.9%0.41%
Jan 202697%2.6%0.35%
Feb 202696.9%2.6%0.52%
Mar 202696.9%2.6%0.52%
Apr 202697%2.6%0.35%
May 202697.5%2.1%0.34%
Jun 202698%1.8%0.24%
Jul 202698.4%1.5%0.19%
Aug 202698%1.8%0.19%
Sep 202698%1.8%0.23%
  1. Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share 0 points.

  2. 2.Dogtra

    1.8%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.PetSafe

    0.23%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PetSafe and its closest rivals

How has branded search demand for PetSafe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PetSafe worldwide held steady, from 54K to 53.2K.
  • Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among bark collar brands worldwide held steady, from 0.42% to 0.23%.

How did search popularity change for bark collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  2. Estimated monthly branded searches for PetSafe worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does PetSafe compete?

PetSafe is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog trainers5th of 5<0.01%Show ranking
Shock collar brands3rd of 30.15%Show ranking
Bark collar brands3rd of 30.23%Shown above
Smart pet feeder brands3rd of 614.6%Show ranking
Cat fountains6th of 60.85%Show ranking

How is PetSafe measured?

Brandwave collects information about searches that people make online using PetSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • automatic feeder petsafe
  • pet safe
  • petsafe
  • petsafe bark collar
  • petsafe cat feeder
  • petsafe cat fountain
  • petsafe dog feeder
  • petsafe dog trainer
  • petsafe pet feeder
  • petsafe shock collar
  • petsafe smart feed
  • petsafe smartfeed

Do you work for PetSafe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is PetSafe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.