PetSafe vs Sure Petcare:Which is more popular by branded search?
In August 2026, PetSafe had more branded searches than Sure Petcare among smart pet feeder brands worldwide. PetSafe was estimated to have 56.7K branded searches compared to Sure Petcare’s 49.9K, and held a 25.7% Share of Search versus Sure Petcare’s 22.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, PetSafe or Sure Petcare?
Compare brands selling connected and programmable automatic pet feeders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSafe, Sure Petcare. The figures are in the table below the chart.
View monthly share of search table
| Month | PETLIBRO | PetSafe | Sure Petcare | WOPET | PETWANT |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 28.8% | 28.3% | 2.5% | 1.1% |
| Nov 2025 | 47.8% | 24.1% | 25.1% | 2.1% | 0.94% |
| Dec 2025 | 46.2% | 27.5% | 22.8% | 2.4% | 1.1% |
| Jan 2026 | 44.6% | 25.7% | 26.6% | 2.1% | 1% |
| Feb 2026 | 44% | 27% | 25.8% | 2.1% | 1.1% |
| Mar 2026 | 41% | 29.2% | 26.6% | 2.2% | 1% |
| Apr 2026 | 42.7% | 25.6% | 28.4% | 2.2% | 1.1% |
| May 2026 | 42.1% | 26.9% | 27.8% | 2.3% | 0.95% |
| Jun 2026 | 46.8% | 25.3% | 24.8% | 2.2% | 0.89% |
| Jul 2026 | 47.7% | 26.8% | 22.2% | 2.4% | 0.94% |
| Aug 2026 | 48.8% | 25.7% | 22.6% | 1.9% | 0.97% |
| Sep 2026 | — | — | — | — | — |
How has the PetSafe and Sure Petcare comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Sure Petcare took it in November 2025, PetSafe took it in December 2025, Sure Petcare took it in January 2026, PetSafe took it in February 2026, Sure Petcare took it in April 2026, PetSafe took it in June 2026.
- Across the 11 months ending August 2026, PetSafe’s estimated Share of Search among smart pet feeder brands worldwide moved from 28.8% to 25.7%, and its estimated monthly branded searches moved from 50.8K to 56.7K.
- Across the 11 months ending August 2026, Sure Petcare’s estimated Share of Search among smart pet feeder brands worldwide moved from 28.3% to 22.6%, and its estimated monthly branded searches moved from 50K to 49.9K.
How did search popularity change for smart pet feeder brands worldwide in August 2026?
1 change
In August 2026, PetSafe lost estimated Share of Search among smart pet feeder brands worldwide, from 26.8% to 25.7%.
How each brand is measured
Brandwave collects information about searches that people make online using PetSafe’s and Sure Petcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PetSafe
10 branded search terms
- automatic feeder petsafe
- pet safe
- petsafe
- petsafe cat feeder
- petsafe com
- petsafe dog feeder
- petsafe healthy pet simply feed
- petsafe pet feeder
- petsafe smart feed
- petsafe smartfeed
Sure Petcare
8 branded search terms
- felaqua
- sure petcare
- sure petcare surefeed
- surefeed
- surefeed connect
- sureflap
- surepetcare
- surepetcare com
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