Educator vs PetSafe:Which is more popular by branded search?
In August 2026, PetSafe had more branded searches than Educator among dog trainers worldwide. PetSafe was estimated to have 56.7K branded searches compared to Educator’s 49.5K, and held a 0.86% Share of Search versus Educator’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Educator or PetSafe?
Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSafe, Educator. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | SportDOG | E-Collar Technologies | PetSafe | Educator | Dogtra |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 14.8% | 2% | 1.1% | 1.6% | 0.4% |
| Nov 2025 | 83.8% | 12.4% | 1.4% | 0.93% | 1.1% | 0.41% |
| Dec 2025 | 83.2% | 12.8% | 1.4% | 0.99% | 1.1% | 0.51% |
| Jan 2026 | 77.3% | 17.6% | 1.3% | 0.9% | 2.4% | 0.48% |
| Feb 2026 | 78.1% | 18% | 1.3% | 0.99% | 1.1% | 0.49% |
| Mar 2026 | 83.3% | 12.9% | 1.4% | 1% | 0.95% | 0.35% |
| Apr 2026 | 83.5% | 12.9% | 1.4% | 0.86% | 0.95% | 0.35% |
| May 2026 | 81.8% | 14.8% | 1.3% | 0.87% | 0.89% | 0.33% |
| Jun 2026 | 78.7% | 17.9% | 1.3% | 0.87% | 0.89% | 0.32% |
| Jul 2026 | 78.5% | 18% | 1.3% | 0.94% | 0.89% | 0.27% |
| Aug 2026 | 81.7% | 15.2% | 1.1% | 0.86% | 0.75% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the Educator and PetSafe comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: PetSafe took it in March 2026, Educator took it in April 2026, PetSafe took it in July 2026.
- Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide moved from 1.6% to 0.75%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 11 months ending August 2026, PetSafe’s estimated Share of Search among dog trainers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 50.8K to 56.7K.
How did search popularity change for dog trainers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Educator’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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