Brandwave

E-Collar Technologies vs PetSafe:Which is more popular by branded search?

In August 2026, E-Collar Technologies had more branded searches than PetSafe among dog trainers worldwide. E-Collar Technologies was estimated to have 74K branded searches compared to PetSafe’s 56.7K, and held a 1.1% Share of Search versus PetSafe’s 0.86%. These are worldwide searches for English-language branded terms.

Share of Search among dog trainers worldwide in August 2026Which is more popular in search, E-Collar Technologies or PetSafe?
E-Collar Technologies1.1%74K searches
vs
PetSafe0.86%56.7K searches

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Which is more popular in search, E-Collar Technologies or PetSafe?

Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

E-Collar Technologies and PetSafe among dog trainers worldwide, by month

Share of Search by month for E-Collar Technologies, PetSafe. The figures are in the table below the chart.

View monthly share of search table
MonthGarminSportDOGE-Collar TechnologiesPetSafeEducatorDogtra
Oct 202580%14.8%2%1.1%1.6%0.4%
Nov 202583.8%12.4%1.4%0.93%1.1%0.41%
Dec 202583.2%12.8%1.4%0.99%1.1%0.51%
Jan 202677.3%17.6%1.3%0.9%2.4%0.48%
Feb 202678.1%18%1.3%0.99%1.1%0.49%
Mar 202683.3%12.9%1.4%1%0.95%0.35%
Apr 202683.5%12.9%1.4%0.86%0.95%0.35%
May 202681.8%14.8%1.3%0.87%0.89%0.33%
Jun 202678.7%17.9%1.3%0.87%0.89%0.32%
Jul 202678.5%18%1.3%0.94%0.89%0.27%
Aug 202681.7%15.2%1.1%0.86%0.75%0.28%
Sep 2026——————

How has the E-Collar Technologies and PetSafe comparison changed over the last 12 months?

  • E-Collar Technologies was ahead of PetSafe in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 11 months ending August 2026, PetSafe’s estimated Share of Search among dog trainers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 50.8K to 56.7K.

How did search popularity change for dog trainers worldwide in August 2026?

  1. Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.

  2. Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using E-Collar Technologies’ and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

E-Collar Technologies

1 branded search term

  • e collar

PetSafe

10 branded search terms

  • automatic feeder petsafe
  • pet safe
  • petsafe
  • petsafe cat feeder
  • petsafe com
  • petsafe dog feeder
  • petsafe healthy pet simply feed
  • petsafe pet feeder
  • petsafe smart feed
  • petsafe smartfeed

How the Brand Demand Index is measured

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