Brandwave

How popular isDogRook?

In September 2026, people searched for DogRook by name about 390 times worldwide, about the same as the previous year. These searches made up 0.05% of all global bark collar brand searches, placing DogRook fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about bark collar brands, DogRook appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

DogRook is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. SportDOGShare of searches 98%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DogtraShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. PetSafeShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DogRookShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top bark collar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DogRook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DogRook is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PetSafe1st
  2. Dogtra2nd
  3. SportDOG3rd
  4. DogRook4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PetSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportDOG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dogtra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DogRook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bark collar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bark collar brands compete with DogRook?

DogRook against bark collar brands worldwide, by month

Share of searches by month for SportDOG, DogRook. The figures are in the table below the chart.

View monthly share of searches table
MonthSportDOGDogtraPetSafeDogRook
Oct 202596.9%2.6%0.42%0.06%
Nov 202596.4%3.2%0.34%0.06%
Dec 202595.7%3.9%0.41%0.06%
Jan 202697%2.6%0.35%0.05%
Feb 202696.8%2.6%0.52%0.04%
Mar 202696.8%2.6%0.52%0.06%
Apr 202697%2.6%0.35%0.06%
May 202697.5%2.1%0.34%0.05%
Jun 202698%1.8%0.24%0.04%
Jul 202698.3%1.5%0.19%0.04%
Aug 202698%1.8%0.19%0.05%
Sep 202698%1.8%0.23%0.05%

  1. 1.SportDOG

    98%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share 0 points.

  2. 2.Dogtra

    1.8%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.PetSafe

    0.23%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DogRook

    0.05%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between DogRook and its closest rivals

Every comparison with DogRook

3 comparisons

How has branded search demand for DogRook changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DogRook worldwide held steady at 390.
  • Across the 12 months ending September 2026, DogRook’s share of searches among bark collar brands worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for bark collar brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  2. Estimated monthly branded searches for PetSafe worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are DogRook’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DogRook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dogrook

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How the Brand Demand Index is measured

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