Brandwave

How popular isDogtra in search?

In September 2026, there were an estimated 14.8K branded searches for Dogtra worldwide which is down 18.2% over the last 12 months. Dogtra holds 1.7% estimated Share of Search among bark collar brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SportDOG92.4%
  2. PetSafe6%
  3. Dogtra1.7%
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Which bark collar brands compete with Dogtra?

Dogtra against bark collar brands worldwide, by month

Share of Search by month for SportDOG, PetSafe, Dogtra. The figures are in the table below the chart.

View monthly share of search table
MonthSportDOGPetSafeDogtra
Oct 202590.3%7.2%2.4%
Nov 202589.9%7.2%3%
Dec 202589.1%7.3%3.6%
Jan 202692.4%5.1%2.5%
Feb 202691.9%5.6%2.5%
Mar 202689.8%7.8%2.4%
Apr 202691.2%6.4%2.5%
May 202692.2%5.8%2%
Jun 202693.5%4.8%1.7%
Jul 202693.5%5.1%1.4%
Aug 202692.9%5.5%1.7%
Sep 202692.4%6%1.7%
  1. 1.SportDOG

    92.4%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  2. Held 2nd. 53.2K estimated branded searches, -9.4% vs prior month. Share +0.5 points.

  3. 3.Dogtra

    1.7%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Dogtra and its closest rivals

How has branded search demand for Dogtra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dogtra worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among bark collar brands worldwide decreased from 2.4% to 1.7%.
  • Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among bark collar brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.4% in July 2026.

How did search popularity change for bark collar brands worldwide in September 2026?

  1. In September 2026, PetSafe gained estimated Share of Search among bark collar brands worldwide, from 5.5% to 6%.

  2. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  3. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Dogtra compete?

Dogtra is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog trainers5th of 51.4%Show ranking
Bark collar brands3rd of 31.7%Shown above
GPS collar brands3rd of 36.9%Show ranking

How is Dogtra measured?

Brandwave collects information about searches that people make online using Dogtra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dogtra

Do you work for Dogtra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Dogtra your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.