Brandwave

Dog GPS tracker brands:Which brands are most popular in search?

In August 2026, Garmin was the most searched among dog GPS tracker brands worldwide, with an estimated 5.4M branded searches and 96% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin96%
  2. Tractive3.1%
  3. Fi0.64%
  4. TrackiPet0.09%
  5. Pawfit0.08%

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Share of SearchLeaderboard

Compare brands that offer GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog GPS tracker brands worldwide, by month

Share of Search by month for Garmin, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminTractiveFiTrackiPetPawfit
Oct 202595.1%3.8%0.95%0.12%0.1%
Nov 202595.2%3.7%0.92%0.11%0.09%
Dec 202595.3%3.3%1.2%0.16%0.08%
Jan 202694.8%3.9%1%0.16%0.08%
Feb 202694.6%4%1.1%0.19%0.1%
Mar 202694.7%4.1%0.97%0.19%0.08%
Apr 202694.2%4.7%0.85%0.16%0.08%
May 202695.1%3.8%0.88%0.13%0.08%
Jun 202694%4.7%1.1%0.13%0.08%
Jul 202694.2%4.6%0.94%0.13%0.08%
Aug 202696%3.1%0.64%0.09%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Garmin

    96%

    held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +1.8 points

  2. 2.Tractive

    3.1%

    held 2nd · 176K estimated branded searches · -18.1% vs prior month · -1.5 points

  3. 3.Fi

    0.64%

    held 3rd · 35.8K estimated branded searches · -17.9% vs prior month · -0.3 points

  4. 4.TrackiPet

    0.09%

    held 4th · 5K estimated branded searches · -16.7% vs prior month · 0 points

  5. 5.Pawfit

    0.08%

    held 5th · 4.5K estimated branded searches · +21.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among dog GPS tracker brands worldwide?

In August 2026, Garmin was the most searched among dog GPS tracker brands worldwide, with an estimated 5.4M branded searches and 96% estimated Share of Search within this set. Tractive is in 2nd place, 92.9 percentage points behind at 3.1% Share of Search.

Global dog GPS tracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin95.1% → 96%96%Aug 202694%Jun 20261st
Tractive3.8% → 3.1%4.7%Jun 20263.1%Aug 20262nd
Fi0.95% → 0.64%1.2%Dec 20250.64%Aug 20263rd
TrackiPet0.12% → 0.09%0.19%Mar 20260.09%Aug 20264th
Pawfit0.1% → 0.08%0.1%Feb 20260.08%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide increased from 95.1% to 96%.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among dog GPS tracker brands worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide peaked at 96% in August 2026 and was lowest at 94% in June 2026.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among dog GPS tracker brands worldwide peaked at 4.7% in June 2026 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, Fi, TrackiPet and Pawfit held steady: their estimated Share of Search among dog GPS tracker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog GPS tracker brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among dog GPS tracker brands worldwide, from 94.2% to 96%.

  2. In August 2026, Tractive lost estimated Share of Search among dog GPS tracker brands worldwide, from 4.6% to 3.1%.

  3. Estimated monthly branded searches for Pawfit worldwide rose 20.1% over 11 measured months, from 3.7K to 4.5K in August 2026.

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