Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 29.1% estimated Share of Search among smartwatch brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple Watch54.5%
  2. Garmin29.1%
  3. Fitbit8.8%
  4. Amazfit5.3%
  5. Samsung2.3%
Garmin website (opens in a new tab)

Follow Garmin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Garmin compete?

Garmin is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 529.1%Shown below
Fitness watch brands1st of 565.5%Show ranking
Running watches1st of 666.5%Show ranking
Marine electronics brands1st of 776.2%Show ranking
Heart monitor brands1st of 376.4%Show ranking
Golf rangefinders1st of 681.9%Show ranking
Pet GPS tracker brands1st of 489.7%Show ranking
Dive computer brands1st of 793.1%Show ranking
GPS cycling computer brands1st of 794.3%Show ranking
Dog GPS tracker brands1st of 595.4%Show ranking
Marine charts1st of 695.8%Show ranking
Bike computers1st of 695.9%Show ranking
Fish finders1st of 697.2%Show ranking
Depth finder brands1st of 398.1%Show ranking

Which smartwatch brands compete with Garmin?

Garmin against smartwatch brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminFitbitAmazfitSamsung
Oct 202557.7%26%8%5.1%3.2%
Nov 202557.5%27%8%4.9%2.6%
Dec 202559.1%26.6%6.9%5%2.4%
Jan 202654.5%29.7%7.6%5.5%2.7%
Feb 202654.4%29.4%7.6%5.5%3.1%
Mar 202650.5%33.3%7.2%6%2.9%
Apr 202650%33%8.4%6%2.7%
May 202646.7%31.6%13.7%5.5%2.5%
Jun 202648.3%31.6%11.7%5.8%2.5%
Jul 202649%32.3%9.9%6%2.8%
Aug 202650.4%33.6%8.3%5%2.6%
Sep 202654.5%29.1%8.8%5.3%2.3%

  1. 1.Apple Watch

    54.5%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +4 points.

  2. 2.Garmin

    29.1%

    Held 2nd. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.5 points.

  3. 3.Fitbit

    8.8%

    Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share +0.5 points.

  4. 4.Amazfit

    5.3%

    Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share +0.3 points.

  5. 5.Samsung

    2.3%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide increased from 26% to 29.1%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide peaked at 33.6% in August 2026 and was lowest at 26% in October 2025.

How did search popularity change for smartwatch brands worldwide in September 2026?

  1. In September 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 50.4% to 54.5%.

  2. In September 2026, Garmin lost estimated Share of Search among smartwatch brands worldwide, from 33.6% to 29.1%.

  3. Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.

  4. Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.

  5. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Garmin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free