Brandwave

Gps Collar brands:Which are searched most?

In September 2026, Garmin was the most searched among gps Collar brands worldwide, with an estimated 4.4M branded searches and 95% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin95%
  2. Tractive3.8%
  3. Fi0.63%
  4. Dogtra0.32%
  5. Halo0.32%

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Share of SearchLeaderboard

Compare the GPS collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gps Collar brands worldwide, by month

Share of Search by month for Garmin, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminTractiveFiDogtraHalo
Oct 202594.5%3.7%0.92%0.47%0.39%
Nov 202594.8%3.6%0.89%0.46%0.25%
Dec 202594.8%3.2%1.1%0.59%0.26%
Jan 202694.3%3.8%1%0.58%0.32%
Feb 202694.2%3.9%1%0.59%0.32%
Mar 202694.5%3.9%0.93%0.39%0.26%
Apr 202693.9%4.6%0.82%0.39%0.26%
May 202694.8%3.7%0.86%0.38%0.25%
Jun 202693.7%4.6%1.1%0.39%0.26%
Jul 202693.9%4.6%0.93%0.32%0.26%
Aug 202695.7%3.1%0.63%0.32%0.26%
Sep 202695%3.8%0.63%0.32%0.32%

This month’s ranking, September 2026

  1. 1.Garmin

    95%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  2. 2.Tractive

    3.8%

    Held 2nd. 172K estimated branded searches, -0.92% vs prior month. Share +0.6 points.

  3. 3.Fi

    0.63%

    Held 3rd. 28.7K estimated branded searches, -18% vs prior month. Share 0 points.

  4. 4.Dogtra

    0.32%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Halo

    0.32%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among gps Collar brands worldwide?

In September 2026, Garmin was the most searched among gps Collar brands worldwide, with an estimated 4.4M branded searches and 95% estimated Share of Search within this set. Tractive is in 2nd place, 91.2 percentage points behind at 3.8% Share of Search.

Global gps Collar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin94.5% → 95%95.7%Aug 202693.7%Jun 20261st
Tractive3.7% → 3.8%4.6%Apr 20263.1%Aug 20262nd
Fi0.92% → 0.63%1.1%Dec 20250.63%Sep 20263rd
Dogtra0.47% → 0.32%0.59%Dec 20250.32%Jul 20264th
Halo0.39% → 0.32%0.39%Oct 20250.25%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among gps Collar brands worldwide peaked at 95.7% in August 2026 and was lowest at 93.7% in June 2026.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among gps Collar brands worldwide peaked at 4.6% in April 2026 and was lowest at 3.1% in August 2026.
  • Across the 12 months ending September 2026, Garmin, Tractive, Fi, Dogtra and Halo held steady: their estimated Share of Search among gps Collar brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for gps Collar brands worldwide in September 2026?

  1. In September 2026, Tractive gained estimated Share of Search among gps Collar brands worldwide, from 3.1% to 3.8%.

  2. In September 2026, Garmin lost estimated Share of Search among gps Collar brands worldwide, from 95.7% to 95%.

  3. Estimated monthly branded searches for Fi worldwide fell 18.6% over 12 measured months, from 35.3K to 28.7K in September 2026.

  4. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

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