Brandwave

How popular isFi in search?

In September 2026, there were an estimated 28.7K branded searches for Fi worldwide which is down 18.6% over the last 12 months. Fi holds 49.6% estimated Share of Search among GPS collar brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fi49.6%
  2. Dogtra40.5%
  3. Tractive9.9%
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Which GPS collar brands compete with Fi?

Fi against GPS collar brands worldwide, by month

Share of Search by month for Fi, Dogtra, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthFiDogtraTractive
Oct 202550.6%41.2%8.2%
Nov 202550.5%41.3%8.2%
Dec 202549.6%40.6%9.9%
Jan 202644.6%44.6%10.9%
Feb 202643.5%43.5%12.9%
Mar 202650.8%34%15.2%
Apr 202647.3%38.6%14.1%
May 202648.6%39.6%11.8%
Jun 202653.6%35.8%10.7%
Jul 202657.3%31.3%11.4%
Aug 202649.7%40.5%9.8%
Sep 202649.6%40.5%9.9%

  1. 1.Fi

    49.6%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  2. 2.Dogtra

    40.5%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  3. 3.Tractive

    9.9%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Fi and its closest rivals

Every comparison with Fi

How has branded search demand for Fi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fi worldwide fell from 35.3K to 28.7K.
  • Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide decreased from 50.6% to 49.6%.
  • Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide peaked at 57.3% in July 2026 and was lowest at 43.5% in February 2026.

How did search popularity change for GPS collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Fi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Fi compete?

Fi is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet GPS tracker brands3rd of 40.49%Show ranking
Dog GPS tracker brands3rd of 50.8%Show ranking
Cat tracker brands2nd of 318.9%Show ranking
GPS collar brands1st of 349.6%Shown above

How is Fi measured?

Brandwave collects information about searches that people make online using Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fi collar
  • fi dog collar
  • tryfi

Do you work for Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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