Dogtra vs Fi:Which is searched more?
In September 2026, Fi had more branded searches than Dogtra among GPS collar brands worldwide. Fi was estimated to have 28.7K branded searches compared to Dogtra’s 14.8K, and held a 13.3% Share of Search versus Dogtra’s 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dogtra or Fi?
Compare the GPS collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fi, Dogtra. The figures are in the table below the chart.
View monthly share of search table
| Month | Tractive | Fi | Dogtra |
|---|---|---|---|
| Oct 2025 | 72.7% | 18% | 9.3% |
| Nov 2025 | 72.8% | 18% | 9.3% |
| Dec 2025 | 65% | 23.1% | 12% |
| Jan 2026 | 70.8% | 18.5% | 10.8% |
| Feb 2026 | 71.1% | 18.2% | 10.7% |
| Mar 2026 | 74.7% | 17.8% | 7.5% |
| Apr 2026 | 79.2% | 14.1% | 6.7% |
| May 2026 | 74.8% | 17.5% | 7.7% |
| Jun 2026 | 75.9% | 17.7% | 6.4% |
| Jul 2026 | 78.6% | 15.9% | 5.5% |
| Aug 2026 | 76.6% | 15.4% | 8% |
| Sep 2026 | 79.8% | 13.3% | 6.9% |
How has the Dogtra and Fi comparison changed over the last 12 months?
3 findings
- Fi was ahead of Dogtra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among GPS collar brands worldwide moved from 9.3% to 6.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide moved from 18% to 13.3%, and its estimated monthly branded searches moved from 35.3K to 28.7K.
How did search popularity change for GPS collar brands worldwide in September 2026?
2 changes
In September 2026, Fi lost estimated Share of Search among GPS collar brands worldwide, from 15.4% to 13.3%.
In September 2026, Dogtra lost estimated Share of Search among GPS collar brands worldwide, from 8% to 6.9%.
Other head-to-heads among GPS collar brands
How each brand is measured
Brandwave collects information about searches that people make online using Dogtra’s and Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.